Job Description



- Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level.
- Maintain strong, current nutrition, scientific, and medical knowledge to support selling and educating about Abbott products.
- Execute on account plans that grow market share based on these opportunities, in alignment with the territory strategy.
- Educate HCPs on the importance of nutrition on patient quality of life, and the role of Abbott's products in increasing quality nutrition, through effective detailing conversations.
- Conduct consultative selling dialogues with HCPs to secure commitment to recommend Abbott products as the brand of choice.
- Uncover the needs and priorities of individual HCPs to customize the positioning of Abbott products, and the benefits to the patient of choosing the Abbott brand.
- Build a story about the Abbott product to demonstrate how the product meets the needs of the HCP, and highlights the benefits of choosing the Abbott brand.
- Anticipate and manage HCP objections to recommending Abbott products.
- Gain HCP agreement to recommend Abbott products to patients requiring nutritional support.
- Measure progress against account objectives, per the account plan, and take action to ensure targets are met on a monthly and quarterly basis.
- Collaborate with PGs to support patient education regarding nutrition and Abbott brands, to influence patient choice of nutrition products.
- Meet key KPIs and targets as assigned by the Sales Manager.
- Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence.
- Leverage existing HCP relationships to increase awareness of and preference for Abbott products among other HCPs, and to build new HCP relationships.

On ANHI.org, you will find more than 150 self-study courses that are accredited for nurses, dietitians and/or case managers. All courses are free* of charge.We offer a range of continuing education topics across different disease states from neonatal to elderly care. You can find information by topic such as malnutrition, diabetes, preterm infant nutrition, and breastfeeding.

People Also Considered

Career Advice to Find Better