Marketing Product Manager

Marketing Product Manager

Assassin's Creed
Not Specified
Not Specified

Job Description


Ubisoft Da Nang is looking for a Marketing Product Manager to maximize the marketability of an upcoming blockchain game. You will be the market expert managing a Business Operations team working alongside Production to align the expectations of the community with the growth and profitability of the product.
Main responsibilities:
Defining and building marketing initiatives:
  • Develop go-to-market plans including market and competitive analysis, client case studies, market research, product positioning, key benefits, and messaging
  • Elaborate on the communication strategy, press & influencers plans
  • Follow up the realization of diverse creative assets like key arts, communication tools, videos, and trailers
  • Follow up on the budgets and production schedules in collaboration with internal teams and external agencies

Analyze market and player interactions through complete data analysis:
  • Monitor engagement and daily game activity to evaluate the impact of new content and marketing actions
  • Build data-driven cases to lead decisions and strategies at global and local levels. Coordinate various teams and contacts - both internal and external - and be a facilitator in the game business operations.

Collaborate with Production to align production efforts with profitability:
  • Act as the eyes and ears of the product team by understanding client needs across many industries and be able to translate that back into thoughtful content, guidance to the product team
  • Follow-up the design and implementation of live-ops features. Provide data-based market insights to strengthen the impact and influence of new features on main KPIs.

Follow the implementation of defined marketing and publishing strategy:
  • Follow-up on the creation and maintenance of the product landing page
  • Pursue new venues to maximize product exposure, introducing and selling the product to new player groups and potential business partners
  • Drive the user acquisition funnel

Required experience
  • Bachelor's degree in Marketing or equivalent
  • Marketing experience within mobile gaming or other relevant media industry
  • Fluent in English good academic writing and business speaking language
  • Strong communication skills ability to influence, convice and be assertive
  • Ability to understand and translate a creative vision into marketing pillars
  • Ability to run effective marketing campaigns
  • Knowledge of user acquisition in the mobile segment
  • Good multi-tasking skills, handling operations and manage a cross-function team
  • Excellent with Microsoft Office.

Preferred additional experience
  • Ideally, having shipped one game successfully on the appstores
  • At least one experience in blockchain marketing is a plus
  • Passionate about online gaming
  • Additional languages preferably French and/or Vietnamese
  • Experience working with online communities
  • Up-to-date on online and offline trends
  • Familiar with Rules of Conduct, infractions and moderation
  • Familiar with CMS and Forum Software.

Ubisoft's 20,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting-edge technologies, and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Ubisoft Da Nang - where bright ideas are given a chance to shine
Ubisoft Da Nang is an ambitious studio full of international talents. We are committed to creating worlds that are a playground for the imagination, offering moments of surprise and fun.
Since 2020, we are bringing the best creative and engineering talents from Vietnam, Southeast Asia, and the world together to bring Ubisoft worlds to new audiences.
At Ubisoft Da Nang, you will grow and collaborate with highly talented teams from around the world. You will be able to work on challenging and interesting projects, that will be displayed at the international level.
Joining our studio is taking the opportunity to grow within the Ubisoft family, to work on our most famous brands either by developing instant party games powered by H5 technology, by creating games on Unity, or working on web3 projects.
We aim to empower and connect our talents within a dynamic and creative workplace that was awarded best office design in Vietnam by VMark 2021. Joining Ubisoft Da Nang will give you access to so much! From the beach to the mountains, clean air, no traffic, and proximity to every big city in Southeast Asia, as well as be part of one of the tech hubs in South East Asia.
So, if you share our vision and want to be part of our team, contact us. Join us and create the unknown!
Why it's great to work at Ubisoft Da Nang:
  • An international, professional, collaborative, modern, and creative environment
  • Attractive remuneration package
  • Performance rewards
  • Creative & endless fun projects
  • Flexible working time
  • Premium healthcare insurance for you and your family
  • Team building, Lunar New year Celebration, Projects celebration
  • Beers and treats every Friday (yay!)
  • Staff clubs
  • Free in-house entertainment facilities (PS5, Switch, Arcade Machine), coffee, tea and fresh fruits

Job Details

Employment Types:


Assassin's Creed is an action-adventure video game developed by Ubisoft Montreal and published by Ubisoft. It is the first installment in the Assassin's Creed series. The game was released for PlayStation 3 and Xbox 360 in November 2007.

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