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Hoan My Medical Corporation

Marketing Manager (based Can Tho)

Early Applicant
  • 5 months ago
  • Be among the first 50 applicants

Job Description

Implement the group's orientation and develop marketing plans and improve brand awareness in the medium and short term for the hospital; develop Branding, Product Marketing, and Digital Marketing activities on digital platforms;

Responsible for the mobilization and allocation of Marketing resources in coordination with departments to operate effectively.

Responsibilities

  • Consult with the Board of Directors and be responsible for reviewing the performance and organizing the operation of marketing-related activities.
  • Implementing Hoan My brand guideline and developing HMCL's brand message in Mekong Delta market; especially in Can Tho and surrounding provinces.
  • Provide flexible tools to support sales and drive revenue growth including websites, product catalogs, press releases, customer research and customer experience, blogs, customer portals and a variety of potential social channels.
  • Regularly monitor and analyze performance and growth indicators related to brand indexes, top of mind, coverage, and brand health indicators of the HMCL brand.
  • Attract and develop partners, social channels, and influential KOLs & KOCs in the industry to increase brand communication.
  • Implement, research, identify, initiate and promote strategic marketing opportunities, partnerships to attract and convert new customers, strengthen HMCL's brand positioning.
  • Evaluate and segment Customer files and develop communication plans for product package promotions. HMCL's services reach the right target audience.
  • Organize media campaigns and handle media crises in a timely manner to maintain HMCL's brand position.
  • Collaborate with professional, sales, and related departments to design product packages, Trade Marketing programs suitable for each stage.
  • Developing, controlling and approving the content of all digital and traditional media activities.
  • Propose criteria for evaluating the effectiveness of Digital Marketing activities.
  • Manage and plan the growth of digital media channels; including: email, SEO, FB, Zalo, Instagram, Tiktok LinkedIn...

Qualifications

  • Bachelor of Economics, Commerce, Marketing; at least 2 years of experience in an equivalent position;
  • Understand Marketing activities in the hospitality industry; having experience working in hospitals is an advantage;
  • Knowledgeable about Google, Facebook, etc.
  • Communication skills; Team building and leadership
  • Planning and presentation skills.
  • Conflict and disagreement handling skills.
  • Analytical and logical abilities;
  • Proficient use of Ms Office software.
  • English communication skills
  • Enthusiastic participation in community activities organized by the Hospital/Department

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Skills Required

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Date Posted: 18/06/2024

Job ID: 82098653

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