Marketing Manager

Marketing Manager

Abbott Nutrition Health Institute (ANHI)
Not Specified
Not Specified

Job Description

  • Planning, managing, and executing strategies/programs for portfolio of brand.
  • Positioning portfolio to meet changing needs of markets, consumers, and business objectives.
  • Developing short and long term strategic insights and opportunities from trend drivers and analyses.
  • Establishing strategies for creation of line extensions and new products.
  • Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives including revenue, sales, profit and market share targets.
  • Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance.
  • Interpret research findings and draw appropriate insight based on the results.
  • Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content.
  • Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches.
  • Monitor and report on the productivity of marketing plans and projects.
  • Prepare budgets, reports and forecasts in a timely manner.
  • Participate in annual budget Plan/ Update cycle
  • Achieve forecast accuracy and new products launch KPI targets.
  • Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
  • Review complaints and suggestions relating to assigned products and develop action plans to address them.
  • Support Business Excellence re-certification and sustain business excellence standards.
  • Effectively communicate with cross-functional teams, upwards and downwards.

On, you will find more than 150 self-study courses that are accredited for nurses, dietitians and/or case managers. All courses are free* of charge.We offer a range of continuing education topics across different disease states from neonatal to elderly care. You can find information by topic such as malnutrition, diabetes, preterm infant nutrition, and breastfeeding.

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