Manager – Digital Media APAC

Manager – Digital Media APAC

Not Specified
Not Specified

Job Description

Kimberly-Clark makes the essentials for a better life - with brands that matter every day, everywhere people go. Throughout our 142 years, we have challenged conventional wisdom to innovate products for the evolving needs of consumers worldwide. We've created new categories with top brands like Kleenex. And we've redefined categories with brands like Huggies and U by Kotex.
While growing our $20+ billion global business, we also help build your career - through collaborative teams that push boundaries, through engaging experiences, and endless opportunities to work with some of the world's most recognized brands. Our 42,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
Role Summary
As a Manager, Digital Media, you will be responsible for cost - effective planning and buying all digital media (including ecommerce media as well as digital marketing channels) generating high ROI for APAC. The candidate needs to be able to use suitable emerging technological capabilities for digital media planning and buying, and ensure that these capabilities are designed, deployed and continuously evolved & optimized to drive maximum results for always-on and ongoing commercial programs & platforms.
Key Responsibilities :
  • Digital Media Strategy Planning and on-going optimization - Working with the local marketing teams and media agencies to review digital media plans and optimize digital media strategy, including continuous review of KPIs/ digital media performance, on-going assessment of different media buying methods, different media buying partners, in-house vs. outsourced media buying models and develop suitable relationship with suitable local media publishers/ networks
  • Develop media plans in-house in an agile manner via tools available in-house. Source for data to further fine tune media investment recommendations to internal stakeholders.
  • Ad Tech/Programmatic Media Buying - Partnering with local media agencies and other partners to define a future roadmap for programmatic media buying, on-going buying optimization and reapplying suitable optimization tactics to different projects, On-going evaluation of various optimization tools used in programmatic media buying and working with procurement to conduct regular evaluation of our ad-tech partners, working with market research and analytics to drive consumer insights from running programmatic buying projects. Incorporate always-on programmatic buying where it makes sense to achieve various business objectives
  • Data Management & Analytics Strategy development - Working with marketing and ecommerce marketing team members as well as analytics team to define data strategy
  • Keeping up to date on any other future emerging marketing technological capabilities arising in the market and relevant to KC in the future - making a call on whether KC should test and learn such tools
  • Develop and execute digital media cost and quality tracking and auditing strategy
  • Under the supervision and coaching of APAC Media Senior Manager, develop holistic (traditional and digital) media strategy for selected smaller markets
  • Build and execute eCommerce Media strategy for both in-portal and out-portal media investments for the region as the ecommerce retailers evolve and mature further in ASEAK HK/TW markets. Test and learn new formats and platforms (eg. Livestreaming, Feed Ads, Databank, etc. )
  • Collaborate in building eCommerce Campaigns as well as participate in pitches to key retailers.

K-C Internal Only
  • We seek Original Thinkers to join us. We welcome original perspectives and value different life experiences that can lead to groundbreaking innovation, creative problem solving and agile response to change. With Kimberly-Clark, you will have the freedom to express yourself, develop your capabilities and grow your career.
  • Key to your success in this role will be:
  • Work experience of at least 6-8 years
  • Has a deep understanding of APAC digital media landscape and dynamics of major media publishers and other media parties particularly in ASEAN HK/TW
  • Expertise in programmatic media buying, and has experience of using various interactive technologies to execute or manage programmatic media buying and ongoing optimization
  • Has experience of digital media planning and strategy development
  • Keeps up to date on digital media innovation, tools, platforms and agencies, relating to media planning and buying
  • Has good existing relationships with major digital media publishers, digital media agencies and digital media technology companies
  • Preferred Qualifications:
  • Buying/under the hood experience on DSPs/buying platforms - eg. DV360, Facebook Business Manager.
  • Mandarin and Bahasa Indonesia language skill a plus.

Job Details

Employment Types:


Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012.With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500.
As of March 2020, the company had approximately 40,000 employees

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