Key Account Executive

Key Account Executive

Kimberly-Clark
2-5 years
Not Specified

Job Description



Accelerate the CRISP with:

1. CONTENT:
Ensure 100% implementation of eContent (Basic econtent, Advanced econtent) across eRetailer where product related information is displayed.
Align and communicate governance of eContent Development, the use of repository to host the content and the implementation on different online platforms.

2. RATING & REVIEW:
Win with WOM online via accelerate number of R&R per SKU

3. INSTOCK (when has auto dashboard to track)
Ensure the avalability of listed SKU, especially key SKU

4. SEARCH
Win Share of Shelf with Search to dominate search primary way shoppers find out brands and products on-site
Measurements / Performance Indicators
- Ensure CRISP Performance monthly
- % PurePlay & Click & Mortar has Basic/Advanced eContent.
- Engagement on site
eCommerce User Experience
Lead in 4C Framework to build brand online from top funnel (Awareness) to lower funnel (Conversion)
Manage eCommerce event & campaign execution with campaign planning, materials design, scheme preparation, landing page implementation, tracking UX UI, DDay follow up and reporting
Manage eCommerce media onsie & offsite (CPAS, non-CPAS, MKT Solution like Paid Search, Affiliate, Livestream,..) closely with Digital/CRM team to maximize the online sales opportunity and brand consideration.
Lead eCommerce CRM execution by SIS followers acquisition, enagement (feed/IM Chat/Reply on R&R) and customer service to contribute to the increasing of sales conversion onsite.
Lead new initiatives of ePartners
1. CATCH
(No. of traffic/UV/ProductPageView)
2. CONNECT (%ATC)
3. CLOSE (%CR, ABV)
4. CAPTURE (Retargeting & CRM Onsite for repurchase)
- Number of activity & report after campaign
- Leadtime of preparation
- Sales uplift in each campaign
- Traffic, CPC, CTR, ROAS
- Performance of each solution
- Number of followers by SIS (Shopee/Lzd)
- Engagement metrics (time on site, CS response time,)
- Number of sampling delivered
- Number of data get back
- Performance of Mum Club (acquisition, conversion, visibility,)
- Performance of UX in Brand membership
KAE: Desired Skills and Experience
University graduated
Min 1.5 years of experiences - prefer experiences in marketing of ecommerce (either brand internal or eCommerce platform)
Fluency in English

Job Details

Employment Types:

Industry:

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012.With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500.
As of March 2020, the company had approximately 40,000 employees

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