INCA | Influencer & Content Strategist Manager

INCA | Influencer & Content Strategist Manager

3-6 years
Not Specified

Job Description


Position at INCA
INCA is a team of content & influencers marketing specialist part of GroupM. We form a single team with agencies, each playing to our strengths.
INCA is an end-to-end solution powered by people, data and tech that identifies and works with the best creators acrossmain social platforms and publishersto bring brand stories to life.
We are looking for aInfluencer & Content Strategist Managerto join us.

3 best things about the job:
1. You will learn to launch & own a media product
2. You'll have a platform to run & see the beauty of data
3. You'll work across category/ brands & learn everything about influencer marketing

In this role, your goals will be:
In three months:
  • Fluent GroupM processes
  • Manage to sell & run an influencer campaign on your own from A to Z

In six months:
  • Manage all influencer campaigns for one agency among GroupM's 3 agencies independently
  • Be supply partnership & influencer champion

In 12 months:
  • Build a team from scratch

Job Description:

  • Work with agencies to develop clear & engaging influencer strategy that is consistent with the brand image and addresses both business goals and beyond.
  • Conduct in-depth competitive audits on client's influencer activities
  • Play an active role in conceptualization, research, planning and development of client's influencer campaign
  • Manage influencer content's quality with internal teams & key partners
  • Manage content vendors to create timely, relevant, compelling content that drives audience growth and engagement
  • Identify new influencer trends and opportunities to spark conversation and potential content creation.
  • Work closely with other departments for a successful delivery of campaigns.

Job Requirements:
  • Minimum 3-year experience (manager) or 3-year experience (sr executive) in advertising/communication industry, especially as a content planner / influencer management role
  • Problem solving
  • Good interpersonal skill
  • Confirmed knowledge about media (digital, TV)
  • Good in communication: Master in Vietnamese (both speaking & writing) &Excellent in English (speaking, presenting & writing)
  • Good in MS office
  • Good at numbers & Excel
  • Has basic knowledge on influencer marketing
  • Has a good sense on social trend & influencer industry market

More about INCA:

INCA is GroupM's brand-safe influencer and content marketing solution. Using proprietary technology, in-house experts, and a network of industry-leading partners, INCA provides influencer selection and content production services, as well as content distribution at scale across social and publisher platforms.
Our creator partnerships, campaign workflows, and active reporting tools assure full control and brand safety for advertisers and their agencies while helping them optimize their campaigns towards measurable business outcomes. INCA is part of GroupM, the world's largest media investment company, and has operational teams active in over 30 markets around the world. Learn more at
About Vietnam
It's no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job Details

Employment Types:



About GroupM

Job Source :

Similar Jobs

People Also Considered

Data Not Available

Career Advice to Find Better

Simple body text this will replace with orginal content