Inbound Marketing, Lead

Job Description

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
So if you believe in inspiring a better future, read on.
WE ARE LOOKING FOR .....Position Objective:
- Responsible for the execution of our inbound marketing including content creation, asset development for website, email, automation platform, to drive traffics, leads, subscribers, awareness.
- Identify trends and insights, and optimize spending and performance based on the insights.
Roles and Responsibilities:

Content creation

  • Deliver engaging content regularly and inspire team members

  • Edit, proofread and improve content regularly

  • Brainstorm ideas for Customer Care, receive Lead on Chatbot, creating content for the chatbot.

  • Working with team & agency for creating and editing original copy for ads on Facebook, Google, etc. that is accurate, well-researched, and meets company needs.

  • Researching to formulate ideas or support writing.

  • Learning about the target audience for the copy.

Inbound Marketing

  • In charge of working with SEO vendors for SEO activity

  • Support in planning/executing content for inbound marketing systems: Websites, landing pages, emails

  • Coordinate with automation specialist for testing/optimizing content for inbound marketing activities


  • A degree in Marketing, Journalism, or relevant field.
  • Proficiency in MS Office or other Content Management Software
  • Familiar with automation/inbound marketing tools
  • Ability to explain and defend your work, prepare presentations.
  • Work well under pressure
  • Excellent communication and writing skills in English



AIA Group Limited, often known as AIA , is a Hong Kong-based American multinational insurance and finance corporation. It is the largest public listed life insurance and securities group in Asia-Pacific. It offers insurance and financial services, writing life insurance for individuals and businesses, as well as accident and health insurance, and offers retirement planning, and wealth management services, variable contracts, investments and securities.

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