Group Marketing Manager (Hospital & Healthcare Services)

Group Marketing Manager (Hospital & Healthcare Services)

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Job Description

The Group Marketing Manager will be a member of the Group Leadership Team and will work particularly closely with company's Medical Director, Operations Manager and Sales Manager. The Group Marketing Manager will be accountable for:
1. Marketing foundation
  • Lead the development of company's marketing strategy to support the achievement of company's sales strategy and underlying targets
  • Ensure month-wise marketing plans are developed - with detailed planning at least 1 quarter ahead (with high-level planning for the full year) - and implemented.
  • Ensure marketing campaigns are targeted and compelling and align with company's brand and communications strategy as well as sales targets.
  • Prepare and monitor the marketing budget. Monitor and report on marketing performance (including not only marketing spend (relative to budget) but also return on investment (RoI) and other informative analytics).
  • Set up sustainable marketing foundation with Key content, CIP standard, and marketing channels.

2. Branding and Communications
  • Define, build and develop our brand to support company's profitable growth and sustainable market positioning with clear customer segmentation.
  • Build & develop key contents as well as yearly, monthly content plan as the foundation for online and offline branding programs.
  • Figure out and lead effective branding channels such as KOLs, Influencers, Events, Digital channels
  • Build relationship and make sure PR plan for branding and communication
  • Lead the creation and implementation of company's communications programs and campaigns - both internal and external.
  • Ensure our messaging and storytelling is targeted, timely, consistent and engaging, and leverages appropriate communication channels (e.g. online, offline, events etc)
  • Monitor and report on communications performance (including not only spend (relative to budget) but also return on investment (RoI) where possible).

3. Support for sales
  • Develop, control, and assess to improve effective Price program and Promotion to support for sales
  • Define, build, and develop trade marketing to increase hospitals/ centers recognition with CIP (especially Sales kits, POSM), Events.
  • Optimize digital channels for leads to support company's revenue growth and sustainable development.
  • Lead regular and focused market research to ensure market understanding as well as player understanding to support consultancy.

4. People and Organizational Leadership
o Lead, manage, motivate and develop all the teams above.
o Work with the broader Group Leadership Team and Group CEO to contribute to the development of the organisation's strategies, plans and budgets, with the view to continuously improving our start-up business.

Job Details

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About Persolkelly

PERSOLKELLY is a joint venture established in 2016 between PERSOL HOLDINGS (previously Temp Holdings) and Kelly Services to cater to the rising workforce employment needs of the emerging Asia Pacific market. We are one of the largest workforce solutions providers in the region, spanning over 45 offices across 13 markets including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

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