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Job Description
1. Client Relationship Management:
- Build and maintain strong relationships with key clients, acting as the main point of contact.
- Understand clients business objectives, industry trends, and challenges to provide strategic guidance.
- Collaborate with clients to develop effective marketing and advertising strategies.
- Ensure client satisfaction and address any concerns or issues promptly.
2. Team Leadership and Management:
- Lead a team of account managers and other staff members, providing guidance and support.
- Set clear performance expectations, conduct regular performance evaluations, and provide coaching.
- Foster a collaborative and positive work environment, promoting teamwork and professional growth.
- Allocate resources effectively to meet client needs and deliver projects on time and within budget.
3. Strategic Planning:
- Develop comprehensive marketing and advertising strategies aligned with clients objectives.
2- Conduct market research and analysis to identify new opportunities and trends.
- Collaborate with internal teams (creative, media, digital, etc.) to develop integrated campaigns.
- Monitor campaign performance and make strategic adjustments as needed.
4. Business Development:
- Identify and pursue new business opportunities with existing and potential clients.
- Participate in new business pitches, presentations, and proposal development.
- Develop and maintain a strong network of industry contacts and partnerships.
- Stay updated on industry trends and competitive landscape to identify growth areas.
5. Financial Management:
- Create and manage account budgets, ensuring profitability and resource optimization.
- Monitor financial performance, including revenue, expenses, and profitability.
- Negotiate contracts and pricing agreements with clients and vendors.
6. Communication and Reporting:
- Communicate effectively with clients, internal teams, and senior management.
- Provide regular reports on account status, campaign performance, and financial metrics.
- Present campaign strategies, results, and recommendations to clients and stakeholders.
7. Industry Knowledge and Trends:
- Staying updated with the latest marketing trends, industry developments, and competitive landscape
within the region.
- Applying this knowledge
Requirements:
The ideal candidate would have 15+ years experience working at a senior level within an outsource client partnership model within an FMCG marketing services agency / aggregator managementenvironment
Extensive experience in engaging and influencing cross functionally, particularly across multiple FMCG client brand teams and procurement teams
Ideally coming with background of Print/POSM/Merch management type
Proven experience in driving top-line revenue growth and margin enhancement
Excellent written and verbal communication skills and must be fluent in both Vietnamese and English
Strong project management skills
Understanding of individual cultural differences and ability to establish and maintain relationships with colleagues and clients
Problem solving and the ability to identify and clearly present solutions
Team player that leads by example
Willingness to travel, if and when required