Digital Media Planner

Omnicom Media Viet Nam (OM Viet Nam) - A team of 100+ professionals across media, strategy, and operations, manages media duties for leading global brands including Apple, Beiersdorf, McDonald's, Chanel, Uniben, Opella, Kimberly-ClarK as well as leading Vietnamese brands.

Our expertise encompasses all media platforms, including brand sponsorship ideation, licensing management, and platform creative integration. We also have the Creative team (FeelsLike41°) that works hand in hand with Media team (hence Creative Media) to shape innovative, scalable, realistic and commercially effective ideas.

We are now expanding & looking for a strong candidates to elevate our proposition even further & lead the team in delivering more impactful campaigns.

Industry Recognition:

• One of the fastest-growing agencies in 2025 (COMvergence)
• Silver Media Agency of the Year 2025 (Campaign Asia
• Bronze Creative Agency of the Year 2024 (Campaign Asia

Consistently recognized across major industry award platforms (Festival of Media, MMA, Mob-Ex, etc.) for strategic excellence, innovation, and business growth.

THE ROLE

Lead in the development and activation of digital plans (Display, Search, Mobile and Social) that deliver against the strategic roles as defined in the total communications plan.

Play the key interface between agency and clients and is expected to independently manage client's expectations on all digital related matters.

Be proactively involved in any company wide teams or initiatives as appropriate to the role.

RESPONSIBILITIES.

1. Develop digital strategies and plans for clients brands namely in:-

• Objective setting
• Media/market and competitive tracking
• Target audience digital habit
• Digital role, strategy and activation ideas
• Budget & KPIs

2. Stewardship in budget tracking & post buy delivery

3. Oversee execution and operations work

4. Foster relationships with the clients to deliver optimized and effective digital plans by adding value to client's digital investment.

5. Independently conduct client meetings on day-to-day activities and follow up approvals on campaign/monthly basis

6. Perform competitive digital analysis and participate in media reviews to identify action-oriented insights and future opportunities

7. To work with cross functional units including Trading/Buying to:

• Provide them with an investment/buying brief
• Collaborate in the development of implementation plans
• Liaise with them regarding any issues on an on-going basis

8. Lead buying for non-biddable digital platforms/vendors, working with Media

9. Any other duties as reasonably requested by senior management.

EDUCATION & EXPERIENCE

Education

• Education degree Bachelor Degree in Science or Business preferred.
• Specialization
• Computer Advanced MS Office skills.
• English Good command of spoken & written English and Vietnamese is a must.
• Others Must have strong analytical, research, and quantitative skills.

Experience requirement

• Years > 3 years
• Specialization Knowledge and experience in digital media planning and execution.

Skill requirement

• Able to develop a good rapport with media owners, agencies and colleagues.
• Ability to quickly develop strong understanding of client's business, their products, services, customer profile, marketing and business objectives & needs, competitors and sales.
• Have deep understanding and ability to leverage opportunities from major digital publishers ie. Google, Facebook, local publishers and social suppliers.
• Knowledgeable with handling huge amount of data and numbers.
• Well verse in key digital tools like Google Analytics, GWI, Statista, FanpageKarma and other ad serving platforms.
• Manage workload, timings, and deadlines to ensure that the high quality of the work is consistently delivered.
• Will be expected to manage 1 or more digital executives work and development.
• Have good communication and presentation skills.

EMPLOYEE BENEFIT

Performance & Growth

• Two performance appraisals per year: regular feedback and clear career progression.
• Continuous learning & training programs: access to internal and external training.

Time Off & Flexibility

• Paid annual leave in line with local regulations.
• Birthday leave: enjoy an extra day off to celebrate you.
• Public holidays & special leave as per company policy.

Health & Wellbeing

• Comprehensive health insurance coverage.
• Free gym access and fitness support.

Culture & Lifestyle

• Annual company trip: subject to business performance and conditions.
• Regular team activities and a collaborative working environment.