Key Accountabilities
- Building an overall Digital Marketing strategy.
- Develop and implement a Digital Marketing plan by month, quarter, and year (both online and offline), including:
- Performance Ads (Facebook ads, Google Ads, Tiktok Ads...), and Digital Automation. Performance-related tasks take up about 60% of the workload.
- Implement communication campaigns, brand building, and integrated communication campaigns in the Digital environment.
- Conduct market research (customers, industry, competitors, etc.), develop key messages and competitive advantages, and then quickly adjust and respond based on each stage of the market.
- Continuously measure, analyze, report, and optimize digital marketing activities.
- Research customers, identify customer needs, insights, goals, and pain points, and then develop appropriate content and approach.
- Implement SEO activities to maintain and grow Vua Nem's #1 position in terms of industry traffic and total traffic.
- Other breakthrough activities that you believe can create breakthroughs.
- Other related tasks as requested by the Board of Directors.
- Build a cohesive, effective, and highly productive team.
- Build, develop, and update customer personas and customer journeys, and measure and optimize touchpoints.
- Establish and maintain connections with partners.
Key Requirements
- Minimum of 5 years of experience in Digital Marketing, with at least 3 years of experience at a management-equivalent level.
- Minimum of 1 year of experience in brand management, communications, and IMC (Integrated Marketing Communication) campaigns.
- Has operated a Performance Ads system with a minimum budget of 2 billion VND per month.
- Proficient in Facebook Ads, and Google Ads, and has knowledge of SEO.
- Strong strategic thinking, data analysis, and planning skills (experience in project management is preferred).
- Passionate, enthusiastic, and self-motivated to continuously learn and develop.
- Leadership and team development skills.
- Customer-centric mindset and dedication to serving clients.
- Creative, innovative, growth mindset, and adaptable.
- Willing to conquer all limits to achieve breakthrough success.
About The Company
Vua Nem - the largest retail system for mattresses, bedding, and home accessories in Vietnam. They have a nationwide network of over 30 stores across the country. Vua Nem distributes products from popular domestic and international brands like Tempur, Dunlopillo, Aeroflow, Amando, Goodnight, Kim Cng, Lin , and Doona. Their slogan is Sleep Well - Fulfillment Life, emphasizing their focus on quality products.
Customers can purchase mattresses, bedding, and accessories either in-store or online at their website https://vuanem.com/
Not only proud to be the leading company in the mattress and accessory retail industry in Vietnam, Vua Nem is also the embodiment of a leading organization following the motto of people-centered, elite leadership, open culture, dynamic, moving forward together, the entire team is cohesive, united, determined to bring a good night's sleep to all Vietnamese people.
