Digital Growth Senior Manager

Job Description



Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.This position is responsible for planning and designing lead generation & nurturing strategy aligned with the company strategic initiatives and ensure a flawless implementation. This position is also required to lead team and to drive strategic changes working collaboratively with partners across Marketing, Operations, Product, IT, Finance, and our Distribution.

V tr ny s chu trch nhim ln k hoch, thit k v thc thi chin lc tng trng tm kim v nui dng khch hng tim nng trn nn tng s, thng nht vi cc d n chin lc ca cng ty v qun l i nhm trin khai thc thi. V tr yu cu thc y to ra nhng thay i chin lc thng qua vic phi hp thc hin vi cc i tc t cc phng ban khc nh Marketing, Vn Hnh, IT, Sn phm, Bn hng.
Lead Generation & Lead Nurturing Management
Qun l cc chin dch tm kim v nui dng khch hng tim nng

  • Work closely with Head of Digital Performance to develop Digital Growth Strategy and be responsible for implementation to help business achieve its growth goals.
  • Manage CDP automation marketing strategy, design experimentation campaigns, set out a clear and concise measurement framework to succeed and fail fast, those learnings shared across wider team.
  • Based on Data analysis, teach the team on how to create and refine experimentation of backlogs of rapid change to constantly drive significant uplift of core business metrics
  • Lead, monitor and optimize a variety of A/B Testing campaigns in an agile way, refine experimentation roadblocks, keep track of budgets and ensuring results are delivered within set timescales
  • Set a laser focused approach in driving growth of customer demand leveraging data for action-based recommendations
  • Closely collaborate with relevant stakeholders such as IT, Procurement, Operations, Distribution to ensure the deliverables

Growth Digital Visibility
Tng trng nhn din thng hiu trn mi trng s
  • Focus on driving growth in traffic and newsletter subscriptions through a data-led content strategy and SEO
  • Manage content curation and ensure the timely publication of fresh and engaging content on PVA website which serves the purpose of engaging with a range of audience groups and maximizing traffic flow.

Team management
Qun l nhn s b phn
  • Take corrective action with subordinates when performance needs improvement, provide coaching and support when necessary.
  • Help subordinates to develop their career roadmap.
  • Empower subordinates with specific assigned projects.
  • Be a role model for subordinates.
  • Oversee team operation and keep updating team activities to match with work requirement: re-allocation human resource, restructure team, work allocation, update working process and risk management.
  • Review and update functional operation manuals and functional risk control.

Others: to be assigned by the Line manager or Company's management (if any).
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

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Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2022 Bloomberg Gender Equality Index. The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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