Deputy Manager - Sales, Surface Treatment, Coatings

5-8 years
Job Description

- To manage sales of surface treatment business unit under the Chemetall brand via direct and indirect distribution in assigned northern territories of VN aiming to generate sustainable sales growth for the business unit.
- To identify and exploit market potentials as well as to explore and create customer needs to ensure profitable sales growth by new and existing technologies in new and existing customers.
- To develop and implement market assessment, sales, and business plans in alignment with Business strategy 2019 - 2028 followed by a consistent and timely roll-out of a concrete growth roadmap and action plan for Vietnam.
- To coordinate Surface Treatment activities for Industry and Automotive (OEM/Component Activities) for the entire Vietnam territory and thereby act as single point of contact (SPOC) for Segment Management APAC and Business Management SEA.

Sales Management and Development:
- Explore and develop new business by high market presence in the field to ensure sustainable growth.
- Prepare, negotiate, and conclude business contracts and maintain business growth.
- Ensure relationship management with all levels of seniority of customer organization (especially key decider).
- Coordinate the launch of new products at key customers aligned with Business Management and Marketing.
- Provide trainings and share know-how with customers and distribution partners to ensure that the full potential and advantages of products and process solutions are being materialized.
- Maintain and manage sales opportunities, leads, and visit reports maintained in Salesforce CRM tool.
- Ensure accurate demand forecasting as basis for stock planning to secure reliable supply to Vietnam.
- Ensure on time response related to commercial, quality, and technical inquiries / issues of customers.
- Achieve net sales / profitability budgets and implement pricing measures timely and efficiently.

Market Intelligence
- Explore and exploit customer needs, industry trends and drivers, unique selling proposition to recommend the best solution(s), leading to the achievement of value creation for the customers and BASF (by Chemetall Process / Solution Selling approach).
- Conduct studies and analyze market trends, competitors, product applications, processes and technology and develop related marketing / selling strategies for Vietnam market.
- Cooperate with SEA Business and Marketing as well as APAC Segment Management to develop a strategic growth roadmap for the assigned sales segments in Vietnam.
Technical Service / Consultancy:
- Ensure technical consultancy and support to customers on product applications, process optimization, trouble-shootings, and handling complaints by yourself and/or by connecting the customer teams with our regional technology experts and local technical sales support to provide solutions to proactively avoid or sort out technical issues.
- Initiate technical lab support or reformulations request of products via CURT workflows in Salesforce.

- Participate in and contribute to regional / sub-regional meetings, workshops, and conferences.
- Follow-up on payment collections and ensure on-time payment from the customers.
- Strict adherence to BASF Group's Compliance Code of Conduct as well as all BASF Vietnam country policies.
- Degree, in Chemistry or Commerce
- Minimum 5 years experiences in commercial or technical roles in Metal Surface Treatment industry
- Ability to work in multi-cultural environments and matrix organizations
- Good knowledge of Surface Treatment market, products, application processes and technology
- Native Vietnamese and good command in English additional language such as Korean, Japanese, or Chinese language are an advantage
- Presentation, conflict management and communication skills to convince all levels of seniority and departments, such as General Manager, Production, Application and Procurement as well as Line operators and Lab staff
- Relationship management and negotiation skills
- Microsoft Office user skills (i.e. PowerPoint, Excel, Word, Outlook) additionally Salesforce CRM know-how is an advantage
- Competencies required: Act with Entrepreneurial Drive, Demonstrate Customer Focus, Communicate Effectively, Develop Self & Others.



Around 110,000 employees in the BASF Group contributeto the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of  €78.6 billion in 2021

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