CRM Lifecycle management Specialist

CRM Lifecycle management Specialist

Shopee
1-4 years
Not Specified

Job Description



Job Description:
  • Monitor and maximize customer lifetime value, re-engagement and repurchase rate via CRM treatment and initiatives include:
    • Nonbuyer treatment to convert user into buyers
    • Buyer treatment to retain and enhance purchasing power of existing buyers and prevent churn
  • Coordinate with other departments (BI, Data-science, and Partnerships, Business development) to analyze and develop a deep understanding of user segmentation, behavior and customer journeys.
  • Defining the strategy to capture all required information at key points in the customer life cycle.
  • Conceptualize and execute acquisition/retention tests and rolled-out campaigns. Working closely with all departments to ensure treatment plan implementation and sustainability


Requirements:
  • 1+ year experience
  • Number-driven, creative, hardworking, methodical, attention to detail and very structured.
  • Preferably have experience with CRM: Familiarity with CRM framework, cohorts and segmentation (acquisition/retention/churn lapse prevention).
  • Preferable have experience in e-commerce business or online marketing
  • Willingness to learn in a fast-moving environment. Pro-active attitude & ability to work both independently and within a team.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.
Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies.
Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.
The Shopee team is rapidly expanding across the region and we are constantly on the lookout for talents who have the passion and drive to become part of a fast-moving and dynamic team.

Job Source : careers.shopee.sg

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