Country Brand Lead (Oncology)

Job Description

Onco- Country Brand Lead (CBL) will have responsibility over Innovative portfolio with a focus on Ibrance and to define, formulate the optimal marketing mix and corebrand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL will report to the Category Lead.

  • Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Onco portfolio
  • Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs.
  • Leads the cross functional brand/category team and is accountable for its effectiveness and performance
  • Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
  • Accountable for developing the organizational capabilities necessary to execute the strategic plan.
  • Responsible for the revenue and DME forecasts and accurate tracking and monitoring

Brand Plan: Develop brand plan and review brand strategies with key stakeholders Campaign Development: Select best fitting modules for country needs Promotion Meetings: Manage compliance review of materials Develop category Op Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios
  • 5-10 years of pharmaceutical experience includes sales and marketing, and minimum 2 years in marketing experience, launch experiences are a plus.
  • Bachelor's Degree master degree or MBA desired

Expect candidates to demonstrate these competencies:
  • Demonstrates business acumen
  • Acts decisively
  • Seizes accountability
  • Holds people accountable
  • Grows-others
  • Leads change
  • Self-awareness
  • Commits to One Pfizer
  • Builds effective teams

Expect candidates to demonstrate these commercial /management competencies
  • Marketing, Customer and Competitor Insight
  • Ability to differentiate and implement accordingly between Brand and Portfolio Marketing
  • Marketing Execution
  • Track record of appropriate risk taking
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation
  • Exceptional prioritization -among/across brands, resource-constrained context
  • Vendor management
  • Proficiency in the local language as well as English proficiency

Work Location Assignment:Flexible
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFE





Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. The company was established in 1849 in New York by two German immigrants, Charles Pfizer (1824–1906) and his cousin Charles F. Erhart (1821–1891).
Pfizer develops and produces medicines and vaccines for immunology, oncology, cardiology, endocrinology, and neurology. The company has several blockbuster drugs or products that each generate more than US$1 billion in annual revenues.In 2020, 52% of the company's revenues came from the United States, 6% came from each of China and Japan, and 36% came from other countries

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