In this role, you will handle all biddable media platforms at Starcom Vietnam. You will be responsible for ensuring end to end campaign management, implementation and performance.
Reporting of the role
This role reports to the Category lead and Performance Manager
3 best things about the job:
Get to work in a truly integrated team handling 360 aspects for a brand
Will work closely withthe leadingpublishers such as Google & Facebook
Will be exposed to Programmatic.
Measures of success
In three months:
Understood the complete biddable media scenario onclient'sbusiness, e.g. Search, Facebook, etc.
Handled day to daytasks / requirementeffectively.
In six months:
Optimized implementation in all biddable media platforms
Recommended and implemented best practice.
Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.
Responsibilities of the role:
Analyze, track and optimize on an ongoing basis effective benchmarks for measuringthe campaigns performanceincluding keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internalstake holderson project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends acrossweband mobile platforms, and adopting new/best practices on an ongoing basis.
Qualifications
Relevant experience of 2.5+years in Performance marketing roles
Expertise in Google analytics/Adobe Omniture
Throughunderstandingof Google Shopping Ads, SEM, Facebook Catalog ads, Tikt-shop is preferred
Understanding of Bid Management Tools
Number Crunching & Dashboard visualization
Comfortable with demanding workload.
Additional Information
Willing to learn, conscientious and enthusiastic with a can-do attitude. Able to provide
solutions and self-driven to deliver good quality results
