Brand Marketing Intern (Social Media) - Nutrition - Abbott Internship Program 2022

Brand Marketing Intern (Social Media) - Nutrition - Abbott Internship Program 2022

Abbott Ensure
Not Specified
Not Specified

Job Description


JOB DESCRIPTION:
ROLES & RESPONSIBILITIES
1. Summary:
  • Report to: Brand Manager/Marketing Manager
  • Brand team: will be allocated to one of five nutrition brands (Similac/Pediasure/Grow/Ensure/Glucerna) and focus on the Marketing on Social / Digital Media / Above-the-line activities
  • High frequency of interaction: Marketing, Sales, Finance, Purchasing, etc.
  • Working location: Melinh Point Tower, 02 Ngo Duc Ke, Ben Nghe Ward, District 1, Ho Chi Minh

2. Core job responsibilities:
  • Supporting Marketing team to monitor timeline, follow up with key stakeholders in MKT operation work.
  • Contribute to the creation of a wide range of marketing assets such as eDMs, call script/detailing script, email campaigns, e-commerce brand days, social activities, website content, activation, promotional POSMs, etc.
  • Monitor social media platforms for trending news, ideas, and feedback. Support market analysis to gather customer insights, evaluate competitor marketing activities/ latest trends.
  • Work with media agency to research and evaluate relevant advertising channels to reach and engage effectively with customers Work with KOLs and creative agency to build consumer content.
  • Help with the planning and hosting of marketing events.
  • Support in implementing brand campaign and drive trial via CRM conversion/purchase. Manage consumer journey, operation processes for these campaigns. (CRM = Customer Relationship Management)
  • Monitor the marketing campaigns in terms of KPIs performance, improvement suggestions and timeline tracking. Consolidate data and perform sales analysis and report.
  • Assist with daily administrative duties such as distributing marketing materials, organizing marketing meetings, preparing payment documents, PR, PO, QC Receiving, agency liaison and management.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Core Skill Requirement
  • Strong communication skills and inter-personal skills
  • Fluency in English (business level) and Vietnamese
  • Good Analytical & Critical thinking
  • Good time & task management, outstanding multitasking abilities.
  • Good foundation in Marketing, Digital.
  • Microsoft Office Suite fluency

Core Trait/Behavior Requirement:
  • Creativity, good at working with content creation, social media promoting, events & campaigns,...
  • Excellent verbal and written communication skills.
  • Strong attention to detail and ability to meet strict deadlines

MINIMUM EDUCATION REQUIRED
  • Fresh Graduated or Senior students (be able to work full-time, or only 1-2 shifts off per week within 6 months from Apr to Oct 2022).

Job Details

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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