Brand Manager

5-8 years
1 Applied
Job Description



Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.
Brand planning & development:

  • Understand brand direction, consumer insights and be able to propose different relevant insights based on given brand direction
  • Understand the market, sales nature, products and business requirement to develop the brand plan and communication approach & frameworks to answer required objective and KPIs.
  • Be able translate brand elements into plans and go-to-market strategies & activities and ensure all the application around the brand's direction, choices and tactics

Activities Implementation & Management:
  • Manageimplementation ofbrand initiatives, activities, customer promotion and brand management (brand identity usage, OOH and signage management)
  • work with creative and content teamto answer different passion points that can motivate the target audience to take action based on the approved communication approach & frameworks
  • Ensure to meet performance specifications, cost and price parameters, market applications and sales estimates
  • Ensure toupdateonreport performance of all activities including ROI & KPIs
  • Oversee new and ongoing marketing and advertising activities
  • Monitor brand stories and consumer reactions and proactive propose improved/ adjusted plan quickly when needed to catch up with the situation & market trend
  • Brand registration, right and usage management and tracking: Ensure all the application of brand identity is proper used among internal stakeholders, working with 3rd party to keep update on mis-usage brand identity tracking and management.

Job Requirements / Yu cu
  • At least 5 year of experience working in multi-national Marketing Dept. or Advertising Agencies, with at least 3 years in brand role
  • Fluent in English and Vietnamese
  • Proven ability to develop brand strategies with strong logical thinking and deep understanding of different communication approaches to answer different objectives from both on social, digital and offline activities.
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix and brand direction
  • Strong analytical skills partnered with a creative mind
  • Outstanding communication skills
  • Ability to communicate & manage the conversation with all levels of an organization comfortably.
  • Up-to-date with latest trends and marketing best practices, especially on social channels
  • Degree in marketing or a related field

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

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Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2022 Bloomberg Gender Equality Index. The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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