Brand Manager OPU (Pet and Poultry)

Brand Manager OPU (Pet and Poultry)

Boehringer Ingelheim
3-6 years
Not Specified

Job Description

Job Description

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective.
Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.
Brand Manager OPU (Pet and Poultry)
  • Develops specific marketing plans for products or species for different target customers (Vets, Key Accounts, End Users)
  • Recommends pricing strategies, and monitors budget and expenditures. Ensures product placement and development corresponds to market needs.
  • Represents marketing group on cross-functional team interfacing with product development, production and manufacturing to develop new products or enhance existing products or product lines.
  • Conducts and manages primary and secondary market research projects, including labeling and advertising.
  • Analyses data and makes strategic recommendations. Provides marketing insight and direction to optimize new product launches.

Duties & Responsibilities:
  1. EXECUTION: 50% Pet- 50% Poultry
  • The OPU Brand Manager is responsible for the tactical execution of the Brand Plan at the OPU assigned, which includes:
  • Leading the development of marketing tactical plans, implementation and influencing third-parties
  • Monitoring and directly supervising all marketing programs of assigned brand according to budget
  • Developing briefs for communication and media agencies
  • Coordinate with Technical Services, Sales team, and distributors to support them in product knowledge and marketing support
  • Plans and organizes the day-to-day implementation of marketing plans, including development and placement of advertising and public relations materials, preparation of sales support materials, education materials for wholesaler representatives, dissemination of relevant market and technical information to sales representatives, organization of display materials for trade shows and conferences
  • Strong in Brand mindset, able to deliver the brand messages to Vet and End User in the proper and creative way
  • Tracks sales and market share trends against plan and amends tactics as required to maximize sales volume/profitability
  • Spends a significant amount of working time in the field with the sales team and independently to keep in touch with market trends and customer needs and in technical support
  • Monitors expenditures regularly and implements spending contingency plans as required
  • Prepares and input accurate monthly forecasts of the product
  • Supporting the Business Head with Annual Discussion Presentation covering marketing strategy, plan, budget, and forecast
  • In participation with Supply Chain Management, establishes required safety stocks and customer service levels for product supply
  • Works with the marketing, technical and distributor team to define individual customer support and pricing optimal to achievement of sales objectives
  • Works with the Sales Team in the development of goals and action plans for individual key accounts and key opinion leaders
  • Work with the BU Head for the roll-out and implementation of plans by the field force
  • Develop and regularly update customer database to be able to provide timely and valuable analysis related to customer segmentation, field force deployment, direct promotion spending and others
  1. PEOPLE:
  • Supports knowledge and skill sharing within the AH organizaion
  • Builds relationships with respective functions within the OPU and ROPU
  • Ensure development of skills and abilities through ongoing feedback, coaching and training/development opportunities
  • Work closely with Business Head to build and improve overall strategic organization capability and enable a transparent, consistent and performance driven culture

  • Degree in Business Administration / Marketing or Master Degree will be an advantage
  • At least 3 years Customer management experience required
  • Experience in OTC/FMCG preferred
  • Strong written & verbal communication skills along with excellent interpersonal skills and demonstrated ability to develop stakeholder relationships
  • Demonstrated solid decision making & negotiation skills
  • Demonstrated strategic thinking, initiative, creativity and proven track record for innovation
  • Demonstrated ability to lead, collaborate and deliver results in a highly matrix organization

With us, you can grow, collaborate, innovate and improve lives.
We offer challenging work in a respectful and friendly global working environment urrounded by a world of innovation driven mindsets and practices. In addition, learning and evelopment for all employees is key, because your growth is our growth.
In our Regional Operating Unit South East Asia and South Korea (ROPU SEASK) region, Boehringer Ingelheim is one of the fastest growing pharmaceutical companies with over 2,000 employees. We are an equal opportunity global Top Employer who takes pride in embracing diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, customers, and communities.
Want to learn more Visit
Please contact our Recruiting Team:
Ms. Vo Thi Hoang Phuong:
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Note to Recruitment Agencies:
Boehringer Ingelheim (BI) does not accept candidate submissions from recruitment agencies that BI does not have existing contracts with. BI will not be responsible for payment of recruitment fees for the hiring of candidates whose resumes were submitted to BI employees or BI offices without BI's prior permission.

C.H. Boehringer Sohn AG & Ko. KG is the parent company of the Boehringer Ingelheim group, which was founded in 1885 by Albert Boehringer in Ingelheim am Rhein, Germany. As of 2018, Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one

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