Brand Executive - Pharmaceuticals - Contract 1 year

Job Description



Main Responsibilities:
. Together with TA Manager build brand plan for assigned products & execute marketing with TA Manager effectively & efficiently.
. Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
. Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
. Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
. Support in developing product training to field force on an ongoing basis.
. Keep Field Force updated on product knowledge and competitor information.
. Review complaints and propose solutions relating to assigned products.
. Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
. Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
. Provide information in forecasting market's product demand, identify potential supply issues, and develop contingency plans.
. Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.

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