Mô tả công việc
- Support the Content Marketing team in creating and executing content strategies for B2B markets, focusing on IT Outsourcing, AI, Healthcare, and Travel Technology.
- Write and optimize English content for multiple channels, including website blogs, landing pages, and third-party platforms (e.g., Medium, LinkedIn), following SEO best practices.
- Learn and apply Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to improve content visibility on AI platforms such as ChatGPT, Perplexity, and Gemini.
- Assist in content distribution and backlink outreach activities to increase website traffic and domain authority.
- Track and analyze content performance using tools like Google Analytics 4 (GA4) and Google Search Console, then suggest improvements based on data.
Yêu cầu công việc
- 1 year of experience in Digital Marketing or Content Marketing.
- Experience in writing content for websites or blogs; interest in B2B or technology topics is a plus.
- Basic understanding of SEO content (keywords, on-page optimization, search intent).
- Familiar with basic design or content tools (e.g., Canva) is an advantage.
- Analytical mindset and willingness to learn new trends, especially AI-driven content (GEO, AEO).
- Ability to work independently and collaboratively in a team.
- Creative thinking and proactive attitude.
- Good English skills in all four areas, especially writing (equivalent to IELTS 6.5 or above).
Bằng cấp, chứng chỉ
Bachelor's degree in Marketing, Communications, or a related field.
Chế độ đãi ngộ
- Salary: 11-13M
- Probation 90% salary.
- Working time: Monday – Friday.
- 13th month salary
- Salary review every 6 months
- Holiday bonuses, quarterly bonuses, seniority bonuses
- Personal birthday gifts
- Working in a professional environment, with foreign partners
- Travel, team building 2 times/year
- Annual health check-up
- Support to participate in training courses to improve knowledge and skills
