Associate Marketing Director – Ensure Upstream

Associate Marketing Director – Ensure Upstream

Abbott Nutrition Health Institute (ANHI)
6-8 years
Not Specified

Job Description



PRIMARY FUNCTION
  • Responsible managing the brand contributing to $xxMM USD of the organization turnover on topline.
  • Drive annual planning and cross-functional execution of brand strategies and key initiatives.
  • Influence positive business results using ANI's products, processes and organizational resources
  • Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
  • Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
  • Understand, manage and advise P&L implications of marketing decisions including sku, channel and marketing mix

MAIN / MAJOR RESPONSIBILITIES
  • Develops local insights and connections tasks that bring global brand strategies to life.
  • Develops local execution in line with brand campaign guidelines.
  • Briefs agencies on major initiatives manages Statement of Work (SOW) and AP&G allocations.
  • Coordinates brand planning process.
  • Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
  • Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
  • Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
  • Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
  • Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
  • Creates retail/HCP channel learning opportunities.
  • Develops and translates consumer insights to brand implications.
  • Maintain compliance with required promotional practice.
  • Works with internal teams to optimize programming & manage risk related to major policy changes.
  • Responsible for brand budget and monthly gaiting.
  • Formulates forecast assumptions based on data and aligns cross-functional teams.

SUPERVISORY/ MANAGEMENT RESPONSIBILITIES IF APPLICABLE
Direct reports 5-8
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
  • Minimum Experience of 6-8 years mix of HCP and consumer marketing preferred.
  • Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
  • Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage
  • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
  • Excellent interpersonal skills
  • Self-starter, aggressive for constant improvements
  • Capable of timely and fast, accurate deliverables

MINIMUM EDUCATION REQUIRED
  • Business or Marketing degree with MBA strongly preferred

On ANHI.org, you will find more than 150 self-study courses that are accredited for nurses, dietitians and/or case managers. All courses are free* of charge.We offer a range of continuing education topics across different disease states from neonatal to elderly care. You can find information by topic such as malnutrition, diabetes, preterm infant nutrition, and breastfeeding.

Job Source : www.jobs.abbott

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