Associate Marketing Director – Ensure Upstream

Associate Marketing Director – Ensure Upstream

Abbott Nutrition Health Institute (ANHI)
6-8 years
Not Specified

Job Description

  • Responsible managing the brand contributing to $xxMM USD of the organization turnover on topline.
  • Drive annual planning and cross-functional execution of brand strategies and key initiatives.
  • Influence positive business results using ANI's products, processes and organizational resources
  • Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
  • Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
  • Understand, manage and advise P&L implications of marketing decisions including sku, channel and marketing mix

  • Develops local insights and connections tasks that bring global brand strategies to life.
  • Develops local execution in line with brand campaign guidelines.
  • Briefs agencies on major initiatives manages Statement of Work (SOW) and AP&G allocations.
  • Coordinates brand planning process.
  • Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
  • Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
  • Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
  • Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
  • Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
  • Creates retail/HCP channel learning opportunities.
  • Develops and translates consumer insights to brand implications.
  • Maintain compliance with required promotional practice.
  • Works with internal teams to optimize programming & manage risk related to major policy changes.
  • Responsible for brand budget and monthly gaiting.
  • Formulates forecast assumptions based on data and aligns cross-functional teams.

Direct reports 5-8
  • Minimum Experience of 6-8 years mix of HCP and consumer marketing preferred.
  • Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
  • Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage
  • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
  • Excellent interpersonal skills
  • Self-starter, aggressive for constant improvements
  • Capable of timely and fast, accurate deliverables

  • Business or Marketing degree with MBA strongly preferred

On, you will find more than 150 self-study courses that are accredited for nurses, dietitians and/or case managers. All courses are free* of charge.We offer a range of continuing education topics across different disease states from neonatal to elderly care. You can find information by topic such as malnutrition, diabetes, preterm infant nutrition, and breastfeeding.

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