Associate Marketing Director – Ensure Upstream

Associate Marketing Director – Ensure Upstream

Abbott Ensure
6-8 years
Not Specified

Job Description


JOB DESCRIPTION:
PRIMARY FUNCTION
  • Responsible managing the brand contributing to $xxMM USD of the organization turnover on topline.
  • Drive annual planning and cross-functional execution of brand strategies and key initiatives.
  • Influence positive business results using ANI's products, processes and organizational resources
  • Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
  • Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
  • Understand, manage and advise P&L implications of marketing decisions including sku, channel and marketing mix

MAIN / MAJOR RESPONSIBILITIES
  • Develops local insights and connections tasks that bring global brand strategies to life.
  • Develops local execution in line with brand campaign guidelines.
  • Briefs agencies on major initiatives manages Statement of Work (SOW) and AP&G allocations.
  • Coordinates brand planning process.
  • Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
  • Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
  • Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
  • Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
  • Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
  • Creates retail/HCP channel learning opportunities.
  • Develops and translates consumer insights to brand implications.
  • Maintain compliance with required promotional practice.
  • Works with internal teams to optimize programming & manage risk related to major policy changes.
  • Responsible for brand budget and monthly gaiting.
  • Formulates forecast assumptions based on data and aligns cross-functional teams.

SUPERVISORY/ MANAGEMENT RESPONSIBILITIES IF APPLICABLE
Direct reports 5-8
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
  • Minimum Experience of 6-8 years mix of HCP and consumer marketing preferred.
  • Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
  • Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage
  • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
  • Excellent interpersonal skills
  • Self-starter, aggressive for constant improvements
  • Capable of timely and fast, accurate deliverables

MINIMUM EDUCATION REQUIRED
  • Business or Marketing degree with MBA strongly preferred
JOB FAMILY:
Product ManagementDIVISION:
ANI International NutritionLOCATION:
Vietnam Ho Chi Minh City : Me Linh Point TowerADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Not specifiedMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Job Details

Employment Types:

Abbott is about the power of health. For more than 125 years, Abbott has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce. Follow Us: Facebook LinkedIn YouTube Twitter

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