Associate, Livestream - Monetization & Sponsorship-Marketing

Associate, Livestream - Monetization & Sponsorship-Marketing

Lazada Group
2-3 years
Not Specified

Job Description

Job Description

1/ Planning
. Support to build proposal, working closely with Content IP team for brand-integrated content
. Support to build pricing strategy & SOP for monetization of Livestream shows
. Plan new initiatives to maximize brand investment & brand benefits

2/ Brand hunting
. Support to build approaching plan & identify hunting list
. Engage, inspire & acquire brands sponsorship & investment
. Build relationship with LazLive strategic brands

3/ Brand servicing
. Work closely with Content IP team & Production agency to ensure brand visual placement
. Work closely with Cross-function teams - Commercial, Creative, Traffic to deliver package commitment
. Account & risk management during package delivery process
. Monitor overall project performance and create reports to optimize & get best practices

Job Requirements

. 2-3 years of experience working in digital advertising sales, digital business development or related fields
. University degree in business
. Passion about working & negotiating with sellers
. Proficient in Microsoft Powerpoint, Excel and basic data analysis
. Strong detailed-oriented & ownership mindset, comfortable in fast-moving entrepreneurial environment
. Strong presentation skills.
. Excellent problem solving, project management and communication skills
. Excellent written and verbal communication skills in English

About Lazada Group

Lazada Group is an international e-commerce company founded by Maximilian Bittner, Mads Faurholt, Stefan Bruun, and Raphael Strauch with the backing of Rocket Internet in 2012,and owned by Alibaba Group. In 2014, Lazada Group operated sites in multiple countries and had raised approximately US$647 million over several investment rounds from its investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan Chase, Investment AB Kinnevik and Rocket Internet.

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