Assistant Brand Manager

Assistant Brand Manager

Kimberly-Clark
Not Specified
Not Specified

Job Description



1.Business Objective Delivery
.Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
.Market Share Targets - Conduct analysis and recommend actions to deliver market share targets for individual brand
2.Brand & Consumer Interface
.Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Execute strategies and tactics based on approved resources.
.Brand Equity - Deliver Brand Equity targets in line with the BOP in association with the brand team
.Media Strategy, Planning and Execution - Execution of Brand media strategies with the Media Agency.
.Consumer Promotions - Execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
.Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
.Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.
.Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.
3.Product/Perceived Value
.Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations
.SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
.Pricing Execution - Execute price increase/decrease plans based on the pricing strategy and BOP.
.Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
.Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012.With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500.
As of March 2020, the company had approximately 40,000 employees

Similar Jobs

People Also Considered

Data Not Available

Career Advice to Find Better

Simple body text this will replace with orginal content