Assistant Brand Manager

2-4 years
3 months ago 1 Applied
Job Description

A. Job Purpose:

  • Working as part of Marketing team to build & develop strong brand awareness.
  • Make sure brand's annual sales reach the goal with cost effective performance within budget approved.
  • Ensure new product development (or re-launch) is on schedule and achieve business goals as planned.

B. Key Responsibilities:

Assist Brand Manager in planning & proposing to the Marketing Manager the annual marketing plan for the brands

  • Update & analyze characteristics, habits, needs of target consumers of the brand
  • Monitor, update and analyze prices of competing products of the brand
  • Monitoring and updating advertising activities promoting competitive products of the brand
  • Assist BM make and propose a marketing plan for 4P marketing quarterly with the approved budget

Assist BM to make & execute quarterly Marketing Plan 4P for the brand under the approved plan

  • Carry out and be responsible for design, advertising, communication and promotion activities as required
  • Coordinate and lead the activities of all relevant departments within the company to implement the business plan of the brand at the given time

Other regular activities:

  • Plan and carry out market visit on a quarterly or ad hoc basis through the Fieldwork Plan
  • Track the sales of your brand. Coordinate the sales department to solve the difficulties associated with sales report monthly results of the brand through PR Meetings.
  • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products.
  • Write reports, specifications and creative briefs
  • Follow up market research, analyze market trends and competitors price
  • Implement effective marketing plans through advertising and promotions
  • Carry out testing to launch new products

C. Requirements:

  • Bachelor's degree in Marketing, Communication, Business or related field
  • Have at least 2 years experience with the same role
  • Proven experience as an Assistant Brand Manager in FMCG, prefer cosmetics/ personal care
  • Knowledge of product pricing, packaging, distribution and positioning
  • Familiarity with latest marketing trends and best practices
  • Ability to conduct research and analyze data
  • Organizational skills, experience meeting tight deadlines
  • Excellent communication and teamwork skills
  • Results-driven attitude. A creative mindset

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