Agency Marketing & Communication, Specialist

Agency Marketing & Communication, Specialist

AIA Group
Ho Chi Minh Vietnam
5-8 years
Not Specified

Job Description


Bring your career aspirations to life with AIA!Design, Propose & Lead project marketing plan execution
Creative to leverage resources; communication channel, marketing tools to achieve KPIs of each project
Roles and Responsibilities:
Channel campaign planning & management
  • Propose marketing plan including integrated communication & activation for each channel according to the strategic MKT direction of agency distribution.
  • Design concept (mood, tone and visual) of MKT campaign / event for each channel’s style and target audience segmentation.
  • Propose and develop new tools, POSM, visual bank for each MKT project in charge.
  • Manage activities and approved budget of short / medium term detailed plan that align with annual plan of the team to achieve KPI of each project.

Web & social media management
  • Manage agency website (MDRT web) and other online channels to maximize internal communication approach to different audiences.
  • Monitor and track performance of sites
  • Maintain sites’ operation and develop enhancement to achieve higher performance  
  • Create direction of weekly & monthly contents on sites for each channel which align with strategic campaigns

Lead generation supporting activity management
  • Contribute ideas of sales and recruitment leads to channels
  • Coordinate and support partnership function to execute lead generation campaigns for each channel.

Minimum Job Requirements:
  • Education – University degree
  • Experience – At least 5 years of experience in marketing, branding, digital  marketing, art and creative management, preferably in insurance industry or digital environment, MKT agency environment.
  • Creativity without bounds, ability to concept unique ideas
  • Basic understanding of web development (HTML, CSS, CMS)
  • Great experience in video, animation, event concept & script development for social media
  • Ability of design, UI/UX and editing is a priority
  • Good project management, presentation and communication skills
  • Ability to interact professionally and effectively

Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

About AIA Group

For a century, we have served millions of people and generations of families all around the Asia-Pacific region.AIA is the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region.Our Vision is to be the world’s pre-eminent life insurance provider. That is our service to our customers and our shareholders.Our Purpose is to play a leadership role in driving economic and social development across the region. That is our service to societies and their people.Our Promise to help people live Healthier, Longer, Better Lives.

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