Department: Market Development Department
Reports to: Head of Market Development Department
Location: Hanoi, Vietnam

I. JOB SUMMARY

The Market Development role at VinDynamics serves as the critical bridge between the market and the company, ensuring real customer needs and market dynamics are translated into product and commercial decisions.

This role leads market and customer research to bring actionable insights into product development, shaping use cases, positioning, and go-to-market priorities. In parallel, the role drives demand generation and demand capturing initiatives to educate the market, create demand, and convert it into sales.

Additionally, Market Development supports the development and scaling of sales systems, including channels, partnerships, and service models, ensuring VinDynamics humanoid robots are relevant, adoptable, and commercially successful.

II. REQUIREMENTS

EDUCATION & EXPERIENCE

Bachelor's Degree or higher in Business, Marketing, Communications, Research, Product, or related fields.
Experience level:

· 1–5 years for Executive / Senior Executive

· 5+ years for Expert level

Strong expertise in at least one of the following areas:

· Market Research

· Product Marketing

· Brand Marketing

· Partnership Development

Hands-on experience executing initiatives end-to-end, from planning to delivery, with tangible outputs (products, campaigns, go-to-market initiatives, partnerships).
Proven ability to:

· Build structured plans

· Manage execution rigorously

· Deliver outcomes aligned with business objectives

Experience working cross-functionally with internal teams, external partners, and senior leadership.
Experience building initiatives from zero to one (scope definition, assumption validation, execution to initial market impact) is a strong advantage.
Basic proficiency in design/video tools (Canva, Adobe Premiere/After Effects, Photoshop, or equivalent) is a plus

PREFFERED QUALIFICATIONS

Experience in technology, robotics, AI, automotive, or innovation-driven industries.
Experience working with agencies, production houses, or diverse external partners.
Understanding of integrated planning frameworks.
Experience supporting large-scale campaigns, events, exhibitions, product launches, or experiential marketing activities.

PERSONAL & ATTITUDE

Strong interest in working cross-functionally and building a multi-functional background.
Excellent interpersonal and collaboration skills.
Proactive, detail-oriented, execution-driven, with a strong sense of ownership.
Open mindset combined with structured thinking.
Curious, fast learner, and adaptable in a fast-moving, early-growth environment.
Strong sense of responsibility and commitment to brand quality and long-term value.

III. JOB DESCRIPTION

MARKET & CUSTOMER INSIGHT

Act as the primary bridge between the market and VinDynamics, translating real-world customer needs, behaviors, and market dynamics into actionable product and commercial inputs.
Lead market and customer research initiatives, including:

· Desk research

· Customer interviews

· Field observations

· Market and competitive analysis

Identify priority use cases, target segments, and adoption barriers.

PRODUCT & GO-TO MARKET COLLABORATION

Work closely with R&D, Engineering, and Development teams to bring market insights into:

· Product roadmap

· Feature prioritization

· Positioning

· Pricing direction

Continuously refine market development strategies to improve product-market fit.

DEMAND GENERATION & DEMAND CAPTURING

Drive demand generation initiatives to educate the market, shape awareness, and build desire for humanoid robot solutions through appropriate channels, content, and experiences.
Drive demand capturing efforts by:

· Supporting sales motions

· Defining go-to-market models

· Enabling effective conversion of qualified demand into commercial opportunities

SALES SYSTEM & PARTNERSHIP SUPPORT

Support the development and scaling of sales systems, including:

· Channel strategies

· Partnerships

· Service models

· Sales enablement frameworks

BRAND EXPERIENCE & PERFORMANCE MONITORING

Support on-ground brand experience execution, ensuring real-life touchpoints reflect VinDynamics premium, future-oriented positioning.
Monitor market trends, customer feedback, and competitive dynamics.
Track and continuously optimize business performance metrics (reach, engagement, sales volume, etc.).

Market Development Executive / Senior Executive / Expert