About The Team

The Shopee Vietnam Cross-Border team drives both import and export activities. On the import side, the team brings an exciting range of products from Japan, Korea, and China to delight Vietnamese consumers. On the export side, it empowers local sellers to expand internationally, reaching buyers across Southeast Asian markets.

The team is made up of passionate problem-solvers and cross-cultural explorers. In their day-to-day work, they collaborate closely with local teams in Vietnam, Shopee's Singapore headquarters, and sourcing teams in China, Korea, and Japan to ensure smooth operations. At the same time, they continuously adapt growth strategies to keep pace with evolving consumer demands and changes in the regulatory landscape.

Job Description

Growth Project PMO: Lead cross-functional execution of strategic growth initiatives, including Local Fulfillment (LFF), operations improvement, and product feature enhancements, from planning through delivery.
Seller Program Design & Adoption: Design and optimize platform seller programs, both cross-border (CB) and local, and drive CB seller adoption across them to deliver sustainable business growth.
Performance Analysis: Track and analyze seller program adoption and effectiveness; turn findings into concrete program improvements.
Operational Excellence: Build efficient operational routines and a performance management system that tracks progress and keeps owners accountable for business objectives.
Management Reporting: Deliver concise, insight-led reports and business reviews that give management a clear view of progress, risks, and next steps.
AI-Enabled Projects: Lead AI adoption to streamline SOPs, automate manual work, and improve team & RM productivity.

Requirements

MUST-HAVE

Bachelor's degree or equivalent qualifications in Economics, Business, E-commerce or relevant domains.
A strong passion for improving Seller Management workstream, with the ability to look at operational processes through the lens of the end-user to drive improvements.
Exceptional cross-functional collaboration skill, with a proven track of driving alignment across diverse internal and external teams.
Strong problem-solving skill with proven ability to analyze operational metrics, identify bottlenecks, and build data-backed optimization proposals.
Own growth mindset and be comfortable navigating ambiguous operational challenges in a fast-paced environment.
Full professional fluency in Vietnamese and English, with the ability to communicate ideas transparently to influence key stakeholders.

Nice-to-have

Mandarin proficiency is nice to have
Prior exposure to e-commerce, performance marketing, or cross-functional project work.
Ownership Mentality: Results-driven with a proactive and action-oriented approach.
Analytical Strength: Strong quantitative skills and logical problem-solving ability.
Cross-Cultural Agility: Open-minded and culturally sensitive, able to work effectively with diverse teams.
Business Acumen: Solid commercial understanding paired with a strategic mindset.
Solid GSheet/Excel skills (modeling, trackers, clean logic) with high attention to detail and data accuracy.
Resilience & growth mindset: thrives in a high-speed, high-stakes environment; stays calm under pressure, absorbs feedback quickly, and iterates fast in a direct-feedback culture.

Cross Border Project Management (Seller Management) - Business Development, Shopee