Job Overview

Cooler Master is looking for an experienced Channel Sales Manager to drive our business growth in Vietnam, with a primary focus on South Vietnam.

This is a hands-on role for someone who understands the Vietnam IT channel, knows how to work with distributors and resellers, and can turn market opportunities into actual sales growth.

You will take ownership of channel development in your territory, from distributor management and reseller expansion to sell-out performance, account growth, and market execution.

What You'll Do

Develop and execute the channel sales strategy for South Vietnam, expanding market coverage and strengthening Cooler Master's reseller network
Manage and grow key reseller accounts, including developing VIP / strategic resellers and improving their business contribution
Increase Cooler Master in-house share within managed accounts through account planning, product positioning, promotions, and joint marketing activities
Work closely with distributors on weekly PSI, inventory, forecast, sell-in and sell-out performance, identifying gaps and driving corrective actions
Identify new reseller and channel opportunities to increase market penetration and revenue
Collaborate with internal Sales, Marketing and Product teams on product launches, promotions, channel programs and go-to-market execution
Monitor market movements, including competitor pricing, promotions, product positioning and channel activities, and provide actionable market feedback
Support partners with product positioning, competitive comparisons and sales materials to improve conversion at reseller level
Regularly review account and territory performance and take ownership of agreed sales targets and action plans

What We're Looking For

5+ years of experience in Channel Sales / Channel Management, preferably within the IT, PC hardware, gaming, components or consumer electronics industry
Strong knowledge of the Vietnam IT retail and reseller channel
Existing relationships with distributors, retailers, resellers or system integrators in Vietnam are highly preferred
Proven experience managing distributors and driving sell-in / sell-out / PSI performance
Strong commercial mindset with the ability to identify opportunities, negotiate with partners and drive business execution
Comfortable working independently in a remote and field-based environment
Able to communicate effectively with regional and cross-functional teams in English

Channel Sales Manager - Vietnam