This is a hands-on role. You will be inside Meta Ads Manager and Google Ads every day, owning accounts end to end: structure, targeting, bidding, creative testing, measurement, and scaling.

The one thing we care about above everything else: a proven track record of growing spend on an account while improving ROAS (or CPL/CAC), not just holding it steady.

What You'll do

Own planning, setup, and daily optimisation of Meta campaigns (Ads Manager, Advantage+, Events Manager, Pixel and Conversions API) and Google campaigns (Search, Performance Max, Display, YouTube, Demand Gen) across a portfolio of client accounts
Build and execute scale-up plans: budget pacing, bid strategy changes, audience expansion, campaign consolidation, and creative volume, with clear efficiency guardrails at every step
Run structured creative and landing page tests with our creative and social teams, and feed the learnings back into briefs
Own measurement: conversion tracking, GA4, Google Tag Manager, first-party data flows, and attribution in Growth OS, so reported numbers hold up against actual revenue
Diagnose underperformance fast and fix it: auction insights, search terms, placements, frequency, creative fatigue, tracking gaps
Report to clients with number-first storytelling: what happened, why, and what changes next
Stay on top of platform changes and bring new betas, features, and approaches to the team

What we are looking for

5 to 8 years of hands-on paid media experience with direct, day-to-day management of Meta and Google accounts; agency experience across multiple industries is a plus
Demonstrable results: at least one account where you scaled spend meaningfully (for example, 2x or more) while improving ROAS or CAC. Be ready to walk us through the before-and-after numbers and exactly what you changed
Deep working knowledge of Meta Ads Manager, Events Manager, Pixel and Conversions API, Advantage+ campaigns, Google Ads (Search, Performance Max, Shopping, YouTube, Demand Gen), Google Ads Editor, GA4, Google Tag Manager, and Looker Studio
Comfortable with numbers: funnel math, CAC and LTV, marginal ROAS, and how to read a test properly; strong in Sheets or Excel
Clear written and verbal communication with clients
Curious, self-directed, and honest about what's working and what isn't

Good to Have

Meta Certified Media Buying Professional or other Meta Blueprint certifications
Google Ads certifications (Search, Display, Video, Shopping, Measurement)
Experience with lead-generation funnels that run through WhatsApp and a CRM
Exposure to LinkedIn Ads, programmatic, or app campaigns
Landing page and CRO experience

How we'll select

The process is built around what you can actually do in the tools.

Hands-on assessment – A live working session in Meta Ads Manager and Google Ads. We'll give you a brief and a scenario (for example, an account that has plateaued at a given spend) and ask you to structure it, set it up, and explain your optimisation plan.
Case presentation – Walk the team through your scaling case in detail. We'll dig into the numbers.

What you get

Real ownership of accounts across multiple industries, not a single vertical

Salary Band

INR 8,00,000 to INR 12,00,000 per annum

Performance Marketing Manager Meta & Google Ads