16:I[832,["669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-92bbcdb54da7de70.js"],"default"] 18:I[5878,["669","static/chunks/app/(Engagement)/similar-jobs/%5Bid%5D/page-92bbcdb54da7de70.js"],"Image"] 17:T7dd,

JOB PURPOSE:

Be the key connect across MT & Ecommerce channel, own trade promotion & channel strategy. This is a pivotal role in driving the performance one of the most invested channels — E-commerce—while accelerating growth within Modern Trade. You are primarily responsible for implementing and reviewing Trade Strategies and plans to drive category winning at POP based on shopper insights.

Direct report: General Manager
Subordinate: 1 Senior Specialist

JOB RESPONSIBILITIES

Develop and implement trade programs to optimize reach and coverage within the channel.
Lead execution of monthly trade promotion plans for Nationwide, based on agreed process, volume and trade investment targets, trade guidelines, trade promotion strategy, and brand operating plans.
Plan and execute new launch (concept sales, planning, deployment, and execution)
Evaluate plans that provide actionable tactics for improvement.
Review the trade plans to align with the Brand/Category strategy. Manage to and track Key Performance Indicators (KPI) with Marketing and Sales.
Analyze sales performance, and evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats.
Manage, control, and allocate trade budgets to ensure effective investment and optimal return across channels.

JOB REQUIREMENTS

Bachelor's Degree in Business Administration or a closely related field.
At least 10 years of trade marketing working experience for MT channels in FMCG; hands-on experience in Ecommerce is a plus
Own analytical thinking, planning skills, and problem-solving skills.
Own positive

Senior Trade Marketing Manager - MT & Ecommerce