General Information

Location: Ho Chi Minh City, Vietnam (HQ-based)
Reports to: Media Manager

Role Purpose: Executes paid media across Lixibox's marketplace, social commerce, and upper-funnel digital channels (TikTok, Shopee, Lazada, and other platforms). Directly responsible for hitting ROAS, CIR, and sales targets; works closely with platform ad teams to leverage tools and support, and collaborates with the Tech team over time to pilot AI-assisted ad automation.

Key Responsibilities

Plan and execute end-to-end paid media campaigns across platforms (TikTok, Shopee, Lazada, etc.), spanning performance/conversion and upper-funnel digital media.
Manage daily budget allocation, bidding, and targeting strategy to achieve target ROAS, CIR, and sales metrics.
Own content and creative optimization: test PDP content, ad creatives, thumbnails, copy, and video hooks in close collaboration with Creative, Brand Marketing, and Affiliate/Creator Commerce teams.
Build and maintain strong working relationships with platform ad teams (TikTok, Shopee, Lazada) to unlock dedicated support, beta features, and co-funded programs.
Coordinate campaign timing and budget allocation with Marketplace, TikTok, and Live Commerce teams to align with commercial goals.
Track, analyze, and report campaign performance (ROAS, CIR, sales) to the Media Manager on a regular cadence.
Stay updated on platform ad product updates, flag new tools/formats for testing, and partner with the Tech team to refine AI-assisted ad automation.

Requirements:

2–4 years of hands-on experience in paid/performance media (specifically TikTok Ads, Shopee Ads, and/or Lazada Sponsored Solutions).
Proven track record of managing paid media budgets against strict ROAS, CIR, and sales targets (upper-funnel campaign experience is a plus).
Strong analytical mindset with the ability to translate dashboard metrics into immediate optimization actions.
Sharp creative eye for content: able to judge whether creative assets will convert rather than simply executing briefs.
Strong stakeholder and relationship management skills to work effectively with internal teams and external platform account managers.
Industry background in Beauty, Beauty-tech, Consumer Electronics, or Wellness is preferred.
Native/Fluent in Vietnamese with working proficiency in English for cross-functional alignment and reporting.

Performance Marketing (Executive/Senior/Lead)