Team: Brand Marketing

Report to: Senior Brand Marketing Manager, SEA & Taiwan & Japan

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

Forbes Top 4 Companies Using AI to Transform the World
Research Sniper Top 5 Best AI Apps
ASU+GSV EdTech 150
CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary

This position will primarily be responsible for influencer marketing while also assisting with other brand marketing campaigns, as outlined below:

Develop and implement monthly influencer marketing campaigns to support brand objectives.
Identify, vet, and establish relationships with influencers, content creators, and brand ambassadors.
Negotiate and manage influencer contracts, deliverables, and partnerships.
Oversee influencer campaign execution, ensuring alignment with brand messaging and KPIs.
Track and analyze influencer campaign performance, optimizing based on data insights.
Stay updated on influencer marketing trends, emerging platforms, and best practices.
Collaborate cross-functionally with internal teams (Performance Marketing, Design, Sales, Customer Support, Finance, etc), as well as freelancers, agencies, and media partners to ensure seamless campaign execution.
Develop and implement go-to-market strategies for new features, product launches if any.
Utilize data-driven strategies to strengthen brand visibility, awareness, and trust.
Assist with additional marketing initiatives such as social media, market expansion, market research, PR, sponsorships and other assigned tasks.

What You Will Have

Bachelor's degree in Marketing, Communications, Business, or a related field.
2-3 years of experience in influencer marketing with revenue targets.
Proven track record of successfully managing influencer partnerships and social media campaigns.
Stay current with the latest trends, technologies, tools, and strategies in brand, influencer, and social media marketing in Vietnam.
Excellent communication, negotiation, problem-solving and relationship-building skills.
Analytical mindset with experience in tracking KPIs and generating reports.
Creative thinker with a strong understanding of digital trends and viral marketing.
Adaptable and proactive with a can-do attitude and keen attention to detail, excelling in fast-paced environments.
Good English efficiency.

Why You'll Love Working Here

Attractive Package salary
Working time: Mon-Fri (9am 6pm), Hybrid model 1 remote working day on Fridays
12 days Annual leave, 1 Birthday leave, 1 Christmas leave
Premium health insurance (Generali) and annual health check-up to keep you in top shape
Full social insurance
Free ELSA Premium courses to polish your language skills
Annual company trips and quarterly happy hours work hard, play hard!
Experience the true spirit of a fast growing and well funded Silicon Valley startup

Influencer Marketing Specialist, Vietnam