WE ARE HIRING!

Position Title: (Senior) Corporate Brand Manager

Department: Marketing and Communications

Employment Type: Full-time

Help us reimagine the 21st-century University.

We are Fulbright University Vietnam (Fulbright), Vietnam's first independent, not-for-profit, liberal arts university. We are an expanding international team of educational innovators, with deep roots in Vietnam, strong political and financial backing, and connections to educational institutions around the world. Importantly, Fulbright is committed to serving Vietnamese society through rigorous research and responsible civic engagement.

We seek outstanding faculty and professional staff to join our growing team. Fulbright's team thrives on a passion for educating the next generation of Vietnamese leaders equipped with the skills to tackle global challenges. We are creative, adaptive, determined with a good sense of humor.

If you want to see Vietnam's youth meet their greatest potential, join us! Our flagship campus will be located in Saigon Hi-Tech Park, in Ho Chi Minh City (Previously District 9). Until phase 1 of campus construction is completed in Fall 2026, we are located at Crescent Plaza, Tan Phu, in Ho Chi Minh City (Previously District 7).

About the role

Fulbright University Vietnam recognises that a strong and trusted corporate brand is essential to the university's long term sustainability and its mission critical goals, including student recruitment, fundraising, partnerships, policy engagement, and public trust. The (Senior) Corporate Brand Manager will lead the development and execution of Fulbright's corporate brand and reputation strategy, ensuring that our purpose, values, and distinctive identity are translated into clear narratives, consistent brand experiences, and measurable communication outcomes across key stakeholder groups.

Reporting Lines

Solid report to: Director of Marketing and Communications

List by title positions which report directly to this position:

Corporate Brand Officers
(Senior) Communications Officer
Videographer.

Roles and Responsibilities

The position's primary responsibilities include but is not limited to:

Corporate Brand Strategy and Governance

Translate Fulbright's corporate strategy into a practical brand operating system, including narrative direction, brand principles, standards, governance mechanisms, and a quarterly roadmap.
Govern institutional brand consistency across platforms, programs, units, and high-exposure moments, both online and offline, through toolkits, templates, review tiers, and approval workflows.
Ensure units across the university understand the corporate brand strategy and strategic goals, align their action plans accordingly, and represent Fulbright consistently in all brand-relevant activities.

Strategic Communications

Develop and maintain a Brand Message Hierarchy that aligns with corporate strategy and serves priority stakeholder groups with clear message variants and proof points.
Lead end-to-end institutional brand campaigns and events, from insight framing and ideation to integrated planning, execution orchestration, and evaluation.
Map relevant university initiatives and activities to the message hierarchy as communication architecture to ensure comprehensive coverage, coherence, and meaningful engagement from internal to external audiences.
Own editorial direction and day-to-day performance for corporate channels to ensure message pull-through, high content quality, and consistent brand expression.

Reputation, Issues, and Risk Management

Proactively strengthen Fulbright's reputation by identifying and developing high-impact reputation-building initiatives, such as signature narratives, proof-led storytelling, strategic moments, third-party credibility signals, and visibility programs aligned with institutional priorities
Establish and run an early-warning and escalation system, including alerting, triage, decision rights, and response workflows.
Build and maintain issues and crisis communications readiness, including holding statements, Q&A banks, spokesperson briefs, and scenario exercises as needed.
Deploy brand recovery strategy and trust rebuilding plans after sensitive incidents through disciplined narrative and proof-led communications.

Strategic Stakeholder Engagement and Channel Relationships

Build and maintain trusted relationships with key media, influencers/KOLs, community group administrators, and Vietnam-based platform representatives to strengthen Fulbright's visibility, credibility, and responsible reach.
Activate these relationships through disciplined briefings and collaboration programs, ensuring brand alignment, risk control, and measurable impact (reach, engagement quality, message pull-through).

Team and Cross-functional Leadership

Lead and develop a small corporate brand team (including staff and interns) through clear planning cadences, coaching, performance standards, and execution discipline.
Build a proactive, accountable, and high-trust working culture that delivers consistently strong outputs and outcomes.
Collaborate closely across units, align priorities and action plans with diverse stakeholder groups, and build confidence and trust through clarity, reliability, and shared success.

Other duties

Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.

What we look for

Values and Mindset:

You believe education is not just a service, it is a force that can restore dignity, expand choices, and reshape a life.
You pay attention to what is happening in society, and you want your work to be part of solutions that make the world fairer and happier.
You welcome hard moments as part of growth, you learn fast, stay steady, and look for possibilities even when resources are limited.
You show up with generosity, you do excellent work, you help others succeed, and you keep your mind open to learning from anyone.
You speak with integrity, you have a clear perspective, and you can debate thoughtfully to move the work forward, not to serve ego.

Education:

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
Master's degree is preferred.

Employment/Professional Experience:

Minimum 7 years of progressive experience in corporate brand management, strategic communications, public relations, or integrated communications, with prior experience in a comparable role, with at least 2 years at management position.
Demonstrated track record of building and protecting organizational reputation in complex, multi-stakeholder environments.
Proven experience in executive communications, media relations, and crisis and issues management, including advising senior leaders and preparing spokesperson materials.
Strong capability in research, measurement, and evaluation, including stakeholder insights, brand or reputation tracking, sentiment monitoring, and impact reporting.
Experience managing budgets, agencies, and cross-functional projects; people leadership experience is strongly preferred.

Competencies - Knowledge, Skills and Abilities:

Framework-ready and adaptable: Fluent in core corporate brand and strategic communications frameworks, able to adapt quickly to a new institutional model.
Strategic Planning and Creative Problem-Solving: Turns direction into clear plans and creative ideas that deliver measurable outcomes.
Complexity Navigation and Systems Thinking: Navigates dynamic, multi-stakeholder environments, prioritizes well, and keeps work moving under ambiguity.
Stakeholder Alignment and Collaborative Leadership: Brings people together across units, aligns interests, and drives coordinated execution toward shared goals.
Multi-format storytelling & content leadership: Crafts strong stories across formats and channels, from executive messaging to social, video concepts, and live moments.
Strong media network: Maintains trusted relationships with key media and can activate them when needed.
Builder mindset & Resillience: Enjoys challenges, builds systems and playbooks, and continuously improves how work gets done.
Performance-minded and Data-literate: Strong with narrative and equally strong with measurement, reporting, and performance thinking.

Other details: This is a full-time position based in Ho Chi Minh City. Occasional travel within Vietnam and abroad is required.

What we offer

Opportunity to join a passionate team who shares the belief in the transformative power of education and values the unique opportunity to create a new university.
Opportunity to participate in public talks, workshops, seminars, as well as other enriching activities at Fulbright.
A full network of supportive colleagues.
A dynamic, innovative, and professional work environment.
Intensive English-speaking environment.
Competitive salary and high-end insurance schemes for employees and direct family members.
Professional development opportunities.
Generous annual leave/paid time off.
Flexible work arrangement options.