About The Team

Currently nested under the Affiliates team, the Aff & Content Program team is responsible for:

Owning and operating priority platform programs, including content-focused and new SKU growth initiatives (e.g., Shopee Debut)

Drive strategic planning and performance monitoring to scale and expand the affiliate ecosystem.

Planning and executing initiatives to scale KOL/KOC-driven commerce performance

Optimizing content discovery logic and user engagement across the platform

Job Description

Strategy, Planning & Program Ownership
Creator Strategy Ownership: Design and drive the strategic roadmap for creator sourcing, tiering/leveling, and ecosystem growth to support platform-wide content and commerce targets.
Workstream Coordination: Set direction and priorities across Creator Leveling, Branding/JBP & Content Experience, and flagship creator programs, ensuring alignment with overall Content Program goals.
Risk & Timeline Management: Build structured roadmaps and master timelines for creator expansion initiatives; proactively identify risks and keep execution on track.
Cross-Functional Stakeholder Management
Cross-Functional Alignment: Partner with Product, Marketing, to secure resources and ensure creator initiatives are synergistic with broader program goals.
Problem-Solving: Identify execution bottlenecks across workstreams, propose solutions, and drive stakeholders toward resolution.
Content Supply Management
Content Supply Strategy: Continuously improve creator sourcing, leveling, and activation workflows to increase the speed and quality of content output.
Internal Collaboration: Partner with Key Account teams to secure, leverage, and optimize KOL/KOC resources across workstreams.
Data-Driven Optimization & Reporting
Performance Analysis: Monitor creator pipeline health, tiering effectiveness, and workstream KPIs; translate data into actionable recommendations.
Reporting: Provide regular progress updates and impact summaries to the Content Program Lead.

Requirements

4 years of experience in E-commerce, Affiliate/Creator Management, Marketing, or Program/Project Management.
Structured Planning: Exceptional project management and organizational skills to lead complex, multi-workstream initiatives.
Advanced Stakeholder Management & Communication: Ability to align cross-functional teams with competing priorities.
Growth Mindset & Result-Driven Attitude: Continuously seek opportunities to improve, innovate, and push boundaries, with a strong commitment to delivering the best outcomes in a fast-paced, high-growth environment.
Data-Driven Mindset: Strong analytical capabilities (Excel/Google Sheets, Dashboards) to interpret metrics and back up decisions with data.
High Ownership & Autonomy: Proactive, structured approach to problem-solving in a fast-paced environment.
Experience working within Creator/MCN networks or Affiliate-based marketing models.
Prior experience managing people or leading a small team is preferred.
Prior experience leading new product launches or strategic initiative rollouts.

Senior Affiliate Program Strategist - Marketing, Shopee