ROLE OVERVIEW

We are looking for a Digital Marketing Executive with a strong technical mindset — someone who not only runs campaigns but also sets up the entire tracking infrastructure and ad configurations from scratch. You will be the bridge between data, advertising, and insight, ensuring every campaign runs correctly, measures accurately, and is continuously optimized.

KEY RESPONSIBILITIES

Technical Tracking & Measurement

Install and manage Google Tag Manager (GTM): create tags, triggers, and variables for web events
Configure Google Analytics 4 (GA4): set up events, conversions, audiences, and Explorations reports
Deploy Microsoft Clarity: set up heatmaps, session recordings, and integrate with GA4
Test and debug tracking using GTM Preview, GA4 DebugView, and Clarity Dashboard
Build a standardized data layer for various website types: e-commerce, lead gen, and landing pages
Collaborate with the dev team to ensure accurate data layer implementation

Paid Ads – Technical Setup & Optimization

Install and configure Google Ads: create campaigns, ad groups, tracking templates, and auto-tagging
Set up Meta Ads (Facebook/Instagram): Business Manager, Pixel, Conversions API (CAPI), and Catalog
Configure TikTok Ads Pixel and Events API for performance campaigns
Build remarketing audiences from GA4 and platform pixels
Create and manage a standardized UTM structure across all campaigns
Monitor, analyze, and optimize key metrics: CTR, CPC, ROAS, CPA, and conversion rate

Analytics & Reporting

Build reporting dashboards in Looker Studio (Google Data Studio) connecting GA4, Google Ads, and Meta Ads
Analyze conversion funnels and user behavior using Clarity and GA4
Run A/B tests for landing pages, ad creatives, and audience segments
Deliver regular reports (weekly/monthly) with actionable insights and optimization recommendations for clients and internal teams

Campaign Management & Strategy

Plan and execute full-funnel digital marketing campaigns (paid search, paid social, display)
Collaborate with content and design teams to produce assets aligned with campaign objectives
Manage ad budgets effectively and propose optimal budget allocation across channels
Stay up to date with trends, algorithm updates, and new features across advertising platforms

REQUIREMENTS

Mandatory Technical Skills

Proficient in Google Tag Manager: container setup, custom HTML tags, JS variables, event tracking
Proficient in GA4: event schema, custom dimensions/metrics, Explorations, Audiences, BigQuery export
Proficient in Microsoft Clarity: installation, heatmap analysis, session recording, GA4 integration
Strong understanding of data layer structure (dataLayer.push) and standard e-commerce events (GA4 / Enhanced Ecommerce)
Experience setting up Google Ads conversion tracking and Meta Pixel / CAPI

Experience & Background

Minimum 1–2 years of experience in digital marketing with a focus on performance and data
Has independently set up tracking from scratch for at least 2–3 real-world projects
Hands-on experience running and optimizing Google Ads and Meta Ads at campaign level

Nice-to-Have Skills

Basic HTML/CSS/JavaScript knowledge to read code and self-debug tracking issues
Experience with Looker Studio, GA4, and GTM at an advanced level
Familiarity with AI platforms such as Claude or ChatGPT to streamline and automate workflows

Personal Traits

Analytical mindset — always asking why metrics change and digging into root causes
Detail-oriented and meticulous, especially in tracking setup where one mistake can mean lost data
Proactive learner who keeps up with new knowledge via blogs, communities, and official platform docs
Able to work independently and collaborate effectively within a team

BENEFITS

Salary: up to 18M, reviewed every 6 months
5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Agile working environment that respects differences and focuses on human development
Team-building events, picnics, and summer trips
13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage