ROLE PURPOSE

Execute KOL (influencer) marketing initiatives end-to-end for redBus, from identification to briefing of KOLs to the final execution and tracking campaign performance.

RESPONSIBILITIES

KOL & Influencer Marketing

Research and identify relevant KOLs, creators, and influencers aligned with redBus target audience in Vietnam.
Assist in outreach, communication, and coordination with creators for collaborations and campaigns.
Support the execution of KOL campaigns, including briefing creators, managing deliverables, and ensuring timelines are met.
Maintain and update a KOL database including performance insights and partnership history.

Campaign & Marketing Support

Assist the marketing team in planning and executing influencer-driven campaigns, product launches, and promotional activities.
Assist in coordinating with internal teams (brand, performance marketing, creative) to ensure campaigns are executed smoothly.

Performance Tracking

Assist in tracking and analyzing KOL campaign performance metrics such as reach, engagement, installs, and traffic.
Assist in preparing campaign summaries and reports to evaluate effectiveness and suggest improvements.

Social Media

Support social media activities when required for KOL campaigns, including reposting creator content or assisting campaign amplification.
Monitor trends on platforms such as TikTok, Instagram, and Facebook to identify potential creators and content opportunities.

REQUIREMENTS

Open for Last Year Students or Fresh Graduates with 0-1 year full-time experience.
Pursuing Minimum Diploma Degree from any study background
Demonstrated experience managing social media platforms for brands from previous internship and school projects, with a strong understanding of platform best practices and algorithms.
Strong interest in influencer marketing, digital campaigns, and creator economy.
Familiarity with platforms such as TikTok, Instagram, and YouTube, especially creator ecosystems.
Excellent written and verbal communication skills in English and Vietnamese, with the ability to craft compelling and engaging content for various audiences.
Strategic thinking and problem-solving skills, with a passion for staying ahead of social media trends and exploring new opportunities.
Enthusiasm for the communications industry and a desire to continuously learn and grow within the field.

Influencer Marketing Intern

Influencer Marketing Intern