Position Summary

Reporting to the Sales Director, the Regional Sales Manager – North & Central is responsible for leading and transforming Energizer's Traditional Trade business across Northern & Central Vietnam.

This role goes beyond delivering sales and distribution targets. The incumbent will play a critical leadership role in rebuilding and strengthening the regional sales organization, developing team capability, improving execution discipline, and driving distributor engagement and accountability.

The successful candidate will create a strong operating foundation, foster a high-performance culture, and lead sustainable business growth in a dynamic and challenging market environment.

We are looking for a hands-on leader with strong resilience, perseverance, and a passion for building teams, developing people, and transforming business performance through disciplined execution and strong distributor partnerships.

The talent will lead and develop a team of Area Sales Manager; Area Sales Executive and Sales Representative; sales strategy planning and execution, towards Energizer's growth and contribute to overall sales revenue.

Responsibilities

Business Leadership & Commercial Performance

Develop and execute annual business plans, sales strategies and regional growth initiatives aligned with company objectives.
Own and deliver regional KPIs including NIS, IMS, Distribution, Inventory Health, Trade Investment effectiveness and Gross Margin.
Analyze market opportunities, competitive activities, customer dynamics and channel developments to drive sustainable growth.
Ensure effective deployment and execution of sales and trade marketing programs, POSM across the region.
Monitor business performance and proactively identify risks, opportunities and corrective actions.

Distributor Management & Operational Excellence

Lead distributor partners to achieve business objectives while establishing strong accountability and ownership.
Develop distributor capability, operating discipline and execution standards to support long-term business growth.
Drive regular business reviews with distributors, including performance management, forecasting, inventory management and resource planning.
Ensure distributor compliance with company policies, systems, processes and reporting requirements.
Strengthen distributor involvement in category development, sales execution, people management and business planning.
Resolve operational issues and improve distributor effectiveness to ensure smooth business operations and execution excellence.
Ensure distributor data integrity, inventory accuracy and timely reporting.

Organization Building & People Development

Build and develop a high-performing sales organization across Northern & Central Vietnam.
Recruit, coach and develop Area Sales Managers and frontline sales leaders to strengthen organizational capability.
Identify capability gaps and implement structured coaching, field training and development plans.
Create a culture of ownership, accountability, teamwork and execution excellence.
Drive employee engagement, collaboration and retention within the sales organization.

Execution Excellence & Market Development

Strengthen sales fundamentals including coverage, distribution, visibility, merchandising and in-store execution.
Drive field execution discipline and establish consistent ways of working across territories.
Spend significant time in market coaching teams, developing distributor capability and identifying opportunities for improvement.
Monitor execution quality and ensure sales investments generate measurable business returns.
Ensure optimal utilization of company resources and commercial investments.

Change Management & Business Transformation

Lead organizational transformation and capability-building initiatives within the region.
Build structure, discipline and sustainable operating processes in an evolving business environment.
Drive adoption of SFA & DMS systems, performance management routines and execution standards.
Simplify ways of working and improve overall sales force effectiveness.
Champion positive change and maintain team motivation during periods of transformation.
Act as a role model for Energizer values, ownership and winning culture.

KEY CHALLENGES OF THE ROLE

The successful candidate will be expected to:

Strengthen and develop a relatively new sales organization.
Build capability and execution discipline across the sales team.
Improve distributor ownership, engagement and commitment to the Energizer business.
Establish strong operational foundations, performance management and governance processes.
Drive business growth while managing organizational change and capability gaps.
Create a high-performance culture focused on accountability, collaboration and execution excellence.

What we are looking for

Education

Bachelor's Degree in Business Administration, Sales, Marketing or related discipline.

Experience

Minimum 10 years of FMCG sales experience with significant exposure to Traditional Trade.
Proven experience in managing distributors, field sales operations and regional sales organizations.
Strong experience in Northern & Central Vietnam market management is preferred.
Demonstrated success in building, rebuilding or transforming sales organizations, territories or distributor networks.
Strong understanding of route-to-market, distributor operations and sales force effectiveness.

Leadership Competencies

Resilience & Grit
Growth mindset
Distributor leadership
People development
Ownership & execution
Strong communication, presentation and influencing skills.
Fluent English communication

Come join us!

Regional Sales Manager - Hanoi