Job Description:

We are looking for a data-driven and results-oriented Digital Performance Marketing Senior Associate to lead performance campaign planning, execution, and optimization across key paid media channels. This role will take ownership of business-driving initiatives, scale acquisition strategies, and deliver measurable impact on traffic and sales growth.

Media Planning & Strategy

Develop comprehensive digital media plans aligned with business and sales objectives.
Translate business targets into channel-level strategies, budget allocation, and KPI frameworks.
Lead planning for mega campaigns and key commercial moments (e.g., 9.9, 11.11, 12.12).
Coordinate timelines and deliverables across internal stakeholders to ensure execution excellence

Campaign Management & Optimization:

Own end-to-end execution of Search, Social, Display, and App campaigns across major ad platforms.
Monitor and optimize campaigns to achieve KPIs (ROAS, CPA, CAC, CPC, CPI).
Identify performance gaps, conduct root cause analysis, and implement data-backed optimization strategies.
Drive experimentation roadmap: test new ad formats, audience segmentation, bidding strategies, and platform features to unlock scalable growth.
Ensure brand consistency and compliance with internal guidelines during execution

Performance Tracking & Business Analytics:

Consolidate and analyze cross-channel performance metrics (Traffic, Orders, GMV, CAC).
Conduct deep-dive analysis on user acquisition, retention trends, and campaign efficiency.
Provide actionable insights on market trends, competitor movements, and user behavior.
Collaborate with Data, Category, CRM, and Branding teams to solve business problems and improve growth efficiency.
Support dashboard development and performance reporting for leadership visibility

Requirements:

MUST HAVE

Bachelor's degree in Marketing, Business, Economics, or related fields.
3-5 years of experience in performance marketing, digital advertising, or growth marketing.
Strong hands-on experience with major ad platforms (Facebook, Google Ads, TikTok, Apple Search Ads).
Solid understanding of performance metrics (ROAS, CPA, CAC, LTV, funnel metrics).
Strong analytical mindset with ability to interpret large datasets and derive insights.
Advanced Excel skills experience with analytics tools (Google Analytics, Appsflyer, etc.).
Results-driven, structured thinking, and strong ownership.
Professional working proficiency in English.

NICE TO HAVE

Experience in e-commerce or marketplace platforms with large-scale e-commerce campaigns and high-budget media planning
Experience working with regional teams.
Project management or stakeholder management experience

Senior Digital Performance Executive - Marketing, Shopee