JD - Senior Manager - E-commerce & Digital Marketing - Healthcare

We are looking for an experienced and result-driven Senior Manager - E-commerce and Digital Marketing (Healthcare) to join our team for Himalaya Wellness! As a Senior Manager at our company, you will be responsible for setting up, implementing and scaling up the E-commerce and overall digital marketing strategy. It's a people manager role leading E-commerce scale up and digital marketing for platforms and HCPs

Role reporting: General Manager - Marketing (Healthcare)

Responsibilities

Build, plan and implement the overall digital marketing strategy for Healthcare division and manage all digital marketing channels of Himalaya Wellness Brands
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Stay up to date with the latest technology and best practices in the market
Prepare and manage a digital marketing budget with paid and non-paid media
Manage and improve online content, considering SEO and Google Analytics
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with Senior Management
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create brand communication materials
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Monitor competition and provide suggestions for improvement
Ensure on-time campaign content development/production for all brand/TAs
Responsible for the managing the production of all digital assets like CLM content, FuE and Websites with GTM Services /DPH/ Local creative agency.
Platform process owner for Veeva vault/Internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.
Local platform owner for various content platforms such as the Digital Asset Management (DAM) platform and CANVAS for digital assets production.
Responsible for Web Customer Experience
Ensuring achievement of digital transformation metrics/KPIs
Close collaboration with brand teams by understanding TA's needs and provide clear guidance regarding the relevant channels.
Identify, assess, and execute innovative ideas, solutions and products related to digital content and customer experience
Help driving acquisitions through paid marketing initiatives with a focus on major search engines, display networks and video platforms.
Setting up new acquisition marketing programs, experiment aggressively, and prioritizing initiatives to scale the number of subscribers on the platform.
End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.
Report on monthly performance, targets and trend data, sharing key insights with the senior leadership team
Identify market opportunities that will strengthen Himalaya's foothold.
Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends

Planning

Developing the Sales and Marketing plan for e-commerce for assigned portfolio. AOP and QOP
To initiate and manage all margin negotiations

Off-takes

Ensuring Monthly, Quarterly and Annual Off-take
Engage consumer with right product mix, consumer pricing, promotion vis-à-vis competition
Own new launches and performance by listing in time, visibility campaigns, off-takes

Relationship Management

To ensure monthly, quarterly and annual sales action plan (JBP) is aligned and closed with the channel partners along with marketing plan
To handle all margin negotiations, TOT closure, revenue, campaign planning and collections.
To work closely with support teams (Finance, Marketing, and SCM) and ensure adherence to processes
Managing the relationship with marketplace marketing agencies to develop strategy
Ensure adherence to TOT by both e-commerce team and portal

Monitoring and reporting

Ensuring Monthly, Quarterly and Annual Primary sales through KAM
Monitor and Analyse business performance versus plan; Sales, Expenses, New Listing, Margin, Forecasting Accuracy
Budget allocation to team
Monthly review and develop action plans for performance

Campaigns on AMS and FK account

Plan marketing activities
Maintain and Manage yearly calendar of activities/campaigns
Ensure campaigns creation and execution in time

Performance measurement of investments

Deliver the planned outcome and ACOS/ROI attributed sales
Control and efficiently deploy budget for brand building across the portals
Intervene to change campaigns/bidding as per competition activities keeping budget under control

Advertisement innovations to drive performance

Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments

Key Skills

Experience in digital production and content best practices.
Detailed understanding in MLR Process and Local Working Instructions for Content Approval
Creative and technical expertise required to ensure clear briefing of Account Services on all production aspects required for digital asset development, testing, tagging, etc.
Significant cross-platform understanding of content management systems to ensure smooth integration of digital assets and data across platforms (Veeva Vault, DAM, CANVAS)

Requirements

8-10 years of experience in Digital Marketing
Experience in E-commerce is mandatory
Relevant experience in FMCG/Wellness/OTC/Pharma companies
4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media management/ paid media
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Familiarity with e-commerce / SEO/ SMO/ Google Ads
Critical thinker and problem-solving skills
Sense of ownership and pride in your performance and its impact on a company's success
Team player
Good time-management skills
Great interpersonal and communication skills
Preferably Master's degree in Marketing / Digital technologies/ Media Management or relevant field.

Senior Manager - E-commcerce and Digital Marketing (Healthcare)